Épisodes

  • Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history
    Dec 10 2025

    Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.


    LINKS

    Caryn Wasser on LinkedIn

    Little Spoon Target Launch

    Little Spoon x Meet Cutes NYC

    Little Spoon Taylor and Trave memes

    Little Spoon + Sauz

    Little Spoon + Graza

    Little Spoon + Dusen Dusen

    Little Spoon + Rachel Antonoff

    Little Spoon + Grillo's Pickles

    Skin Deep + Little Spoon

    CAVA

    Dunkin

    Liquid Death

    Ryan Air


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    1 h
  • Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative
    Nov 26 2025

    When it comes to advertising, what is the far edge of edgy? How much risk is too risky? Niclas Bornling thinks maybe we're playing it too safe, and letting the algorithms dumb down creativity. In this episode, he talks about his days at Salomon and the campaign that almost cost the brand its biggest retailer. We look back at the heyday of print advertising in ski and snowboarding and consider what we can bring to our marketing and brand campaigns today.



    LINKS


    Niclas Bornling on LinkedIn


    Fact check: 3,000 injuries a year by beach umbrella. One death.


    Ingemar Stenmark


    The New Canadian Air Force


    Intersport


    Jean-Luc Diard


    Salomon S-core surfboard


    Scott Mellin, Chief Brand Officer, Salomon

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    1 h et 3 min
  • Ep 25. Austin Hodges, Global Chief Marketing, Growth & Design Officer, Nuna | This is Your Sports Partnership Masterclass
    Nov 12 2025

    Austin Hodges was running NBA partnerships at adidas when he got tapped to make what might sound like a surprising leap: lead global marketing at a baby brand. Since then he brought the adidas sports partnership playbook to life at Nuna—and Nuna's sub brands, Tavo and Hedgren—totally changing the game in marketing to parents. This episode is a masterclass in sports partnerships. It's also an incredible lesson in leadership—Austin spells out his distinct approach that has rocketed him from a single brand CMO to global oversight of three verticals for three brands.

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    1 h et 3 min
  • Ep 24. Victoria Lozano, CMO, Crayola | How to Turn a Brand into a Theme Park
    Oct 29 2025

    Remember that shiver of excitement that comes with opening a fresh box of 64-count crayons? That's what Crayola CMO Victoria Lozano has been capturing for more than 15 years. In this episode we dive deep into the world of location-based brand experiences, creating original brand IP and how to keep a campaign fresh when it runs over multiple years. She even gives the secret to getting a competitive brand management role without an MBA.


    LINKS

    Victoria Lozano on Linkedin

    Campaign for Creativity

    Crayola Creativity Week

    Creative Acts of Color

    Crayola Experience

    Pablo animated series

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    48 min
  • Ep. 23. Julie Igarashi, VP Creative Director, Nike | How To Become a Nike-Worthy CD
    Oct 10 2025

    When you get a Nike VP on the show, you make the most of it. Julie Igarashi joined us to give the MBC treatment to 3 iconic Nike campaigns: the Air Max Day campaign that took over Shinjuku and garnered millions of views on Youtube; the Jordan sneaker revival in Japan that pushed the brand from #9 to #1 in youth consideration; and the global 2024 Paris Olympic campaign that marked a major reset for Nike. What's more, she gives us a playbook for working your way up at Nike, and a window into how Nike cultivates world-class creative ideas.


    LINKS

    Nike Secret Tournament World Cup 2002 campaign

    Faith Kipyegon Breaking 4 attempt

    You Can't Win, So Win Super Bowl campaign

    Nike Unlaced at Paris Fashion Week

    Is Nike Finally Winning With Women?

    Charette

    Nike Japan Air Max Day 2022 campaign

    Naomi Osaka, Awich, Yuto Horigome and Hiroshi Fujiwara courtside in Jordans

    Nicole Hubbard, Nike Inc. CMO

    David Lynch: The Art Life

    North Woods by Daniel Mason

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    1 h et 19 min
  • Ep 22. Charlie Grinnell, Founder, Right Metric (ex Red Bell, Aritzia, Arc'teryx) | Red Bull's Social Media Playbook
    Sep 24 2025

    Charlie Grinnell was one of the creative brains behind the viral Red Bull Raw 100 video series. In this episode he talks about the birth of Raw 100 and why it worked. He also goes deep into how to build a social calendar and budget that give you flexibility to jump on cultural moments, his process for inventing a viral content category, strategies for how to allocate your social ad spend, and his theory of how to work with the social algorithms right now.


    LINKS

    Charlie on Linkedin

    Rightmetric

    Aritzia

    Arcteryx

    Invoke Media

    Redbull Raw 100

    Brandon Seminuk & Rupert Walker's Raw 100

    Everybody Lies by Seth Stephens-Davidowitz

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    1 h et 15 min
  • Ep 21. Katie Wilson, Co-founder, BelliWelli | The Silly TikTok Skits that Led to 2,000% Brand Growth
    Sep 3 2025

    Katie Wilson believes in trial and error, but she had no idea that her days of consumer research in the vitamin aisle at Walmart would unlock a viral TikTok strategy and 2,000% growth. In this episode she talks about how she cracked the code, how she evolves her TikTok strategy to keep up with algorithm, and why she's newly a believer in brand building that doesn't show an immediate ROI.


    LINKS

    BelliWelli Tiktok

    BelliWelli Instagram

    Fiber Fest

    David Cod

    Dillon Francis

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    38 min
  • Ep 20. Jen Gurecki, Founder & CEO, Coalition Snow | Should Your Brand Be on Substack?
    Aug 21 2025

    Jen Gurecki is downright famous (infamous?) in the outdoor industry. She's outspoken, unabashed and not afraid to center women/their businesses/their pleasure. But more importantly, she runs the only women-owned and operated ski and snowboard manufacturer in the world—a business she grew by sharing her personal journey and using her incredible voice. It makes her brand a perfect fit for Substack. In this conversation, we discuss the ingredients for a successful Substack and how to run a sale that doesn't damage your brand.


    LINKS

    Jen's Go Fund Me - Donate to Cancer Messed with the Wrong Bish

    Coalition Snow

    Lady Parts Substack

    Redefining Radical Substack

    Jen on Instagram

    Ergo Offers

    Magical Make an Offer

    Jeanine Pesce

    Amanda Goad

    The Portable Feminist Reader, ed Roxanne Gay

    Letters from an American - Heather Cox Richardson's Substack

    Airplane Mode - Liz Plank's Substack

    Cody Cook Parrot

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    1 h et 10 min