Épisodes

  • The AI Sales Playbook: Turning Cold Leads into Warm Conversations

    The AI Sales Playbook: Turning Cold Leads into Warm Conversations
    Nov 20 2025
    Most small and medium businesses don’t have a huge sales team—just a founder, a few reps, and a spreadsheet of cold leads that rarely turns into real conversations. This episode shows how to build an “AI sales playbook” that quietly does the heavy lifting in the background. Lyric opens with how to craft irresistible, human-sounding outreach that doesn’t feel robotic or pushy. Nova maps out the information flows: from website form fills, to CRM, to AI-powered scoring and follow-up. Stryker explains the actual tools and workflows—AI email assistants, lead enrichment, and scheduling automations—keeping the tech stack lean and affordable. Pulse then turns it into daily habits, showing how to run a small team on AI-driven task lists and dashboards. Listeners walk away with a clear, non-intimidating blueprint they can implement in days, not months, to convert more leads, shorten response time, and protect their calendar from manual busywork.
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    20 min
  • From Inbox Chaos to AI Service Engine: Automating Customer Support Without Losing the Human Touch

    From Inbox Chaos to AI Service Engine: Automating Customer Support Without Losing the Human Touch
    Nov 21 2025
    Many small and medium businesses are stuck in the same loop: overflowing inboxes, delayed replies, and a founder jumping into every “urgent” customer email. This episode shows how to turn that chaos into an AI-powered service engine that protects your time, delights customers, and quietly boosts sales. Lyric opens with a story-driven contrast: a stressed owner living in their inbox vs. a streamlined brand where responses are fast, on-message, and upsell naturally. Nova breaks down the system design—how to capture questions from email, chat, and social, route them into a central hub, and use AI to triage, summarize, and suggest answers. Stryker walks through affordable tools for AI help desks, knowledge bases, and canned-response generation, plus how to train them on your own content. Pulse turns it into daily operations: roles, SLAs, and metrics like first-response time and resolution rate. Listeners leave with a realistic blueprint to reclaim hours each week while making every customer feel heard.
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    23 min
  • The 90-Minute AI Marketing Lab: Turning One Idea into a Week of Content

    The 90-Minute AI Marketing Lab: Turning One Idea into a Week of Content
    Nov 22 2025
    Many small and medium business owners know they should “post more,” email more, and stay visible—but marketing keeps slipping to the bottom of the to-do list. This episode shows how to build a simple, repeatable “AI marketing lab” session that turns one strong idea into a week of content without burning hours. Lyric kicks off with a relatable story of a founder staring at a blank screen vs. one running a tight 90-minute content ritual that keeps their brand everywhere. Nova maps the information system: where ideas come from (FAQs, sales calls, reviews), how they’re captured, and how AI tools transform raw thoughts into structured assets. Stryker walks through a realistic tool stack to generate and repurpose copy across email, social, and blog, plus how to keep everything organized. Pulse turns this into an operational habit—calendars, roles, and simple metrics. Listeners leave with a concrete weekly workflow that saves time, reduces stress, and consistently attracts and nurtures customers.
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    28 min
  • The AI Control Room: Building a Simple Business Command Center in a Week

    The AI Control Room: Building a Simple Business Command Center in a Week
    Nov 23 2025
    Many small and medium business owners are flying blind: numbers live in disconnected tools, reports arrive late (if at all), and big decisions are made on gut instead of clear data. This episode shows how to build a lightweight, AI-assisted “control room” that brings your most important metrics into one place and turns them into plain-language guidance you can act on daily. Lyric kicks off with the story of two owners: one drowning in spreadsheets, the other starting each morning with a single, AI-generated briefing on sales, marketing, and operations. Nova maps the information flow—how to pick a few vital metrics, connect existing tools, and let AI summarize patterns and anomalies. Stryker walks through realistic, low-cost setup options using dashboards, spreadsheets, and AI connectors (no full-time analyst required). Pulse closes by turning the control room into a weekly habit with agendas, checklists, and simple review rhythms. Listeners walk away with a clear, one-week build plan to see their business in one view and make smarter, faster decisions.
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    23 min
  • The AI Offer Lab: Designing Irresistible Packages in One Afternoon

    The AI Offer Lab: Designing Irresistible Packages in One Afternoon
    Nov 24 2025
    Many small and medium business owners sell “a little bit of everything” and wonder why prospects get confused, delay decisions, or haggle on price. This episode shows how to turn scattered services into 2–3 clear, compelling offers using AI as a thinking partner—not just a content machine. Lyric opens with a story of two agencies: one pitching vague hourly work, the other selling sharp, named packages that practically sell themselves. Nova maps the information inputs behind a strong offer—customer pains, past wins, pricing data, and delivery constraints—and shows how AI can organize and surface patterns. Lyric then uses AI to brainstorm, refine, and name offer tiers that “humans love,” while Stryker demonstrates how to validate feasibility with simple capacity and margin checks. Pulse closes by turning the new offers into an operational reality: updating proposals, websites, and team scripts. Listeners leave with a practical framework and prompts to create offers that are easier to sell, easier to deliver, and easier for customers to say “yes” to.
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    20 min
  • AI-Powered First Impressions: Building a Frictionless Client Onboarding Journey

    AI-Powered First Impressions: Building a Frictionless Client Onboarding Journey
    Nov 25 2025
    Many small and medium businesses close a deal… then immediately scramble. Intake forms are scattered, expectations are fuzzy, and the founder is manually chasing details over email. This episode shows how to turn that chaos into an AI-powered onboarding journey that feels thoughtful for clients and efficient for your team. Lyric opens with a story of two agencies: one where new clients feel ignored after signing, and another where AI quietly delivers clear next steps, tailored welcome content, and smart upsell moments—“creativity unlocked.” Nova maps the information backbone of great onboarding: what you must collect, where it should live, and how AI can summarize needs and risks before work starts. Stryker walks through realistic tools—forms, docs, CRMs, and AI assistants—to auto-generate briefs, timelines, and task lists. Pulse closes with the operational playbook: roles, checklists, and simple metrics like time-to-kickoff and client satisfaction. Listeners leave with a blueprint to make every new client feel like a VIP without adding more to their plate.
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    16 min
  • The AI Proposal Studio: Closing Deals Faster with Smart, Repeatable Pitches

    The AI Proposal Studio: Closing Deals Faster with Smart, Repeatable Pitches
    Nov 26 2025
    Many small and medium business owners drag their feet on sending proposals. Each one feels like a fresh mountain to climb: blank docs, copy-pasted sections, pricing guesswork, and no clear storyline that makes it easy for clients to say “yes.” This episode shows how to build an AI-assisted “proposal studio” that reuses your best thinking, keeps messaging on-brand, and speeds up approvals. Lyric opens with a story of two founders: one losing deals because proposals arrive late and look generic, the other sending tailored, persuasive documents the same day a lead says “I’m interested”—creativity unlocked. Nova maps the information backbone of strong proposals: pains, promised outcomes, scope, proof, and terms, plus how that data should flow from CRM and discovery notes. Stryker walks through practical tools—templates, document automation, and AI writing—to assemble proposals quickly without technical complexity. Pulse closes with an operational checklist: roles, approval workflows, version control, and win-rate metrics. Listeners leave with a repeatable system to close more deals, with less stress, in less time.
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    22 min
  • The Always-On AI Lead Engine: Capturing and Qualifying Buyers While You Sleep

    The Always-On AI Lead Engine: Capturing and Qualifying Buyers While You Sleep
    Nov 27 2025
    Many small and medium businesses are sitting on silent gold: website visitors who never fill out a form, social followers who never raise their hand, and past leads lost in old spreadsheets. This episode shows how to build an “always-on AI lead engine” that quietly captures interest, qualifies prospects, and routes the right people to you or your team in real time. Lyric opens with a story of two owners: one hoping people will inquire, the other greeting visitors with smart forms, chat flows, and follow-ups that humans love. Nova maps the information backbone—traffic sources, key data points to collect, qualification rules, and how these flow into CRM or simple lists. Stryker walks through practical tools: AI chat widgets, smart forms, lead enrichment, and tagging workflows that work on a small-business budget. Pulse closes with the operational playbook: who owns lead reviews, daily habits, and simple metrics like lead-to-meeting rate. Listeners leave with a concrete plan to turn anonymous attention into a steady stream of qualified conversations.
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    18 min