Page de couverture de New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

Auteur(s): New Books Network
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 Interviews with the Authors of Books about All Aspects of BusinessNew Books Network Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • Designing and Facilitating Workshops with Intentionality

    Designing and Facilitating Workshops with Intentionality
    Sep 11 2025
    Designing and Facilitating Workshops with Intentionality offers practical guidance, tools, and resources to assist practitioners in creating effective, engaging workshops for adult learners. Drawing from three key learning frameworks and the author’s considerable expertise in facilitating workshops across both educational and corporate settings, this book focuses on ten essential principles to consider when developing professional learning experiences. Whether facilitating on-site or virtually, readers will gain a deeper understanding of how to design and facilitate workshops with an inclusive mindset, thus creating meaningful, active learning opportunities that result in greater involvement among participants and better feedback. Guiding questions, chapter takeaways, and a compendium of additional online resources supply plentiful opportunities to further build and fine-tune these skills. Within these pages, both new and seasoned facilitators will find inspiration, encouragement, and support, as they craft professional learning experiences that ignite curiosity and spark growth in all learners. Our guest is: Dr. Tolu Noah, who is an educational developer at California State University, Long Beach, USA, where she designs and facilitates professional learning programs for instructors. She has 16 years of teaching experience, and she enjoys facilitating engaging workshops and keynotes about a variety of teaching, learning, and technology topics. Our host is: Dr. Christina Gessler, who is a dissertation and writing coach, and a developmental editor. She is the producer of the Academic Life podcast, and author of the show’s newsletter found at ChristinaGessler.Substack.Com. Playlist for listeners: Moments of Impact How We Show Up A Pedagogy Of Kindness Project Management Engage in Public Scholarship Leading From The Margins Diversity and Inclusion You Have More Influence Than You Think A Guide To Learning Student Names The Power of Play in Higher Education Belonging: The Science of Creating Connection Imposter Syndrome Attention Management Welcome to Academic Life, the podcast for your academic journey—and beyond! You can support the show by downloading and sharing episodes. Join us again to learn from more experts inside and outside the academy, and around the world. Missed any of the 275+ Academic Life episodes? Find them here. And thank you for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 min
  • Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)

    Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)
    Sep 3 2025
    Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h et 7 min
  • Cordelia Fine, "Patriarchy Inc.: What We Get Wrong About Gender Equality – and Why Men Still Win at Work" (W.W. Norton, 2025)

    Cordelia Fine, "Patriarchy Inc.: What We Get Wrong About Gender Equality – and Why Men Still Win at Work" (W.W. Norton, 2025)
    Sep 1 2025
    Inequality in the workplace impacts all areas of our lives, from health and self-development to economic security and family life. But, despite the world's richest countries' long-avowed commitments to gender equality, there is still so much to fix - and so much we don't see.With perceptive and razor-sharp insight, in Patriarchy Inc.: What We Get Wrong About Gender Equality – and Why Men Still Win at Work (W.W. Norton, 2025) award-winning author Cordelia Fine reveals how the status quo - Patriarchy Inc. - is harming us all, in our working lives and beyond. Drawing on social and cultural history, examples from hunter-forager societies to high finance and the latest thinking in evolutionary science, she dismantles the existing, inadequate visions for gender equality and charts an inspiring path towards a fairer and freer society Cordelia Fine is a Canadian-born British philosopher of science, psychologist, and writer. She is a full professor in the History and Philosophy of Science programme at the University of Melbourne, Australia. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel here Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h et 10 min
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