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New Business + Retail Insights

New Business + Retail Insights

Auteur(s): Center for Retailing Studies at Texas A&M University
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À propos de cet audio

New Business & Retail Insights (NBRI) is an initiative of the Center for Retailing Studies (CRS) from Mays Business School at Texas A&M University. Hosted by Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

All rights reserved. Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • NBRI Episode 20: Szu-chi Huang

    NBRI Episode 20: Szu-chi Huang
    Aug 30 2021

    Szu-chi Huang is Associate Professor of Marketing at Stanford University.

    Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.
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    37 min
  • NBRI Episode 19: Leigh McAlister

    NBRI Episode 19: Leigh McAlister
    Aug 17 2021

    Leigh McAlister is professor and Ed and Molly Smith Chair in Business Administration at the University of Texas at Austin.

    McAlister's research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions.
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    36 min
  • NBRI Episode 18: Fred Feinberg

    NBRI Episode 18: Fred Feinberg
    Jul 21 2021

    Fred Feinberg is the Joseph Handleman Professor of Marketing at the University of Michigan.

    Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items. 
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    40 min
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