Épisodes

  • Episode 94: Hillwood Communities and the Art and Science of Placemaking

    Episode 94: Hillwood Communities and the Art and Science of Placemaking
    May 31 2024
    If you have anything to do with the housing market in Texas, you have heard of Hillwood Communities. If you are from elsewhere in the country and have not heard of Hillwood, here’s your chance. All across the great state of Texas, Hillwood is building some of the best-designed and most successful master-planned communities in the US. They have achieved this with expert placemaking, which Hillwood defines this way: "We create places where relationships with neighbors evolve into friendships and those friendships begin to feel like family." On this episode of the New Home Insights podcast, our guest is Fred Balda, the president of Hillwood Communities. Fred has guided Hillwood Communities for over three decades and he shares his approach, outlook, and take on all things master plan. He and Hillwood have a track record that says you should listen.
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    1 h et 5 min
  • Episode 93: Shifting Foundations: A Deep Dive into Demographics and Housing

    Episode 93: Shifting Foundations: A Deep Dive into Demographics and Housing
    May 10 2024
    Demographics impact housing in a few massive foundational ways and a thousand small ways. Price, product, place—demographics help define them. On this episode of the New Home Insights Podcast, our guests are Chris Porter and Eric Finnigan, two leaders at John Burns Research and Consulting who live and breathe demographics and what they mean for housing.
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    44 min
  • Episode 92: Building Up: Walton Global's Strategic Land Insights

    Episode 92: Building Up: Walton Global's Strategic Land Insights
    Apr 11 2024
    This episode of the New Home Insights Podcast delves into the intricacies of land banking, a crucial component of the real estate industry, with insights from Kate Kaminski, the COO of Walton Global. Kate shares her journey from the home building industry to her pivotal role at Walton, a company that has significantly influenced land banking in North America since its shift from Canada to the US in 2006. Walton Global, a family-owned enterprise for over 45 years, specializes in land asset and investment management, focusing on raising capital globally to invest in various land assets, primarily in the southern United States.
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    51 min
  • Episode 91: It’s the Spring Selling Season, So Why Are You Reading this Instead of Selling a Home?

    Episode 91: It’s the Spring Selling Season, So Why Are You Reading this Instead of Selling a Home?
    Apr 5 2024
    Every year, the housing sector eagerly awaits the spring selling season. With the holidays in the rearview and the weather warming, it’s time to buy. If you are a purist about seasonal starting dates, it is not technically spring yet, but don’t be that way. Jody Kahn and Dillan Krieg are surveying homebuilders monthly for John Burns Research and Consulting. They keep tabs on the housing market nationwide and at a granular level. We chatted with both of them on the latest episode of the New Home Insights podcast, so tune in for some spring selling season insights.
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    47 min
  • Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle

    Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle
    Mar 1 2024
    “Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, parks—in a community. It is your identity wrapped up in your home and your neighborhood. Building on our sales and marketing focus from our previous episode of the New Home Insights podcast with Stephanie McCarty of Taylor Morrison Homes, we chat with Caroline Simmel, Senior Vice President of Sales and Marketing for Empire Communities’ Georgia and Tennessee region. Caroline and her colleagues are all about lifestyle, but she also discusses trends and preferences, processes and methods with us.
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    52 min
  • Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity

    Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity
    Jan 31 2024
    The concept of “brand” can be a bit vague. At its core, it is a service or product that some part of the public can identify as uniquely yours. It is what you do, what you provide. It sets you apart, and people want it. Think Apple and iPhones; think Lululemon and translucent leggings. Or think Google and mapping software that lets you know there’s a Starbucks on the street where you are about to turn right. (Hey, Google, there is always a Starbucks at the corner. You’re not helping.) Taylor Morrison is one of the biggest home builders in the nation. A few years ago, they wanted to refine their brand. Stephanie McCarty is Taylor Morrison’s Chief Marketing and Communications Officer. CEO Sheryl Palmer tapped Stephanie a few years ago to refine and modernize the builder’s brand. Stephanie’s mission is to ensure home shoppers know what they can expect when considering a Taylor Morrison home.  On this episode of the New Home Insights podcast, I talk brand with Stephanie, and tons more. We get into buyer segments and market niches, media usage and strategies, data analytics and market research, and online and in-person sales strategies.
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    49 min
  • Episode 88: Swimming with Giants: Olson Homes' Strategic Approach in a Sea of Big Builders

    Episode 88: Swimming with Giants: Olson Homes' Strategic Approach in a Sea of Big Builders
    Jan 12 2024
    Scott Laurie and Olson Homes know that you have to be smart when you are one of the smaller fish swimming in the sea of big fish. You have to be nimble. You have to play the long game. You have to be omnivorous. You have to seek opportunity where others may not see it. Olson Homes is a Southern California builder with a laser focus on what they build best and where they will sell best. However, the lessons learned from Scott’s experience as a small builder are universal.
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    54 min
  • Episode 87: What's Next for Building Products and Home Remodeling?

    Episode 87: What's Next for Building Products and Home Remodeling?
    Dec 13 2023
    The pandemic taught many lessons. In housing, one was that disruptions in the things we build homes with can, unsurprisingly, bring the industry to its knees. As 2023 draws to a close, we ask: Are we finally past all of that—the rising prices, broken supply chains, and interminable waits for everything from a garage door to window latches that forced builders to wait weeks to sell a home that was otherwise ready to go? Can we finally stop using the phrase “post-pandemic” and just move on? Matt Saunders, JBREC’s Senior Vice President of Building Products, lives, eats, and breathes this world. On the latest episode of the New Home Insights podcast, he joins me to walk us through the latest in building products and trends in remodeling and discuss the future of these spaces.
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    44 min