In this episode, we break down the latest algorithm changes across LinkedIn, Facebook, and TikTok, and what they mean for your business.

You’ll learn how each platform is shifting toward authentic engagement and short-form video, why smaller creators are getting a boost, and what simple actions you can take to stay visible without chasing every new update.

If you’ve felt frustrated by unpredictable reach or worried about keeping up with constant changes, this episode is your wake-up call to stop fighting the algorithm and start using it to your advantage.

In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it.

He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear, and reminds you that none of that should stop you from showing up. You’ll learn why vertical video performs better across all platforms, how TikTok changed the game, and what kind of content actually connects with your audience.

If you’ve been putting off creating video for your business, this episode is your wake-up call.

When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your "origin story" can help you reconnect with your audience and build trust. Whether you're a business owner, marketer, or content creator, you'll learn how to use “self-interviewing” as a tool to uncover authentic, story-driven content that resonates. If your social media has started to feel a little stale, this episode is your creative reset.