In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it.

He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear, and reminds you that none of that should stop you from showing up. You’ll learn why vertical video performs better across all platforms, how TikTok changed the game, and what kind of content actually connects with your audience.

If you’ve been putting off creating video for your business, this episode is your wake-up call.

When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your "origin story" can help you reconnect with your audience and build trust. Whether you're a business owner, marketer, or content creator, you'll learn how to use “self-interviewing” as a tool to uncover authentic, story-driven content that resonates. If your social media has started to feel a little stale, this episode is your creative reset.

In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money.

We’ll break down the difference between boosting a post and running a full ad campaign, walk through the main types of Facebook Ads, and show you how to target the right audience for your business.

Whether you're just starting or looking to get better results, this episode will help you advertise with confidence—and smarter strategy.