About Our Guest

Allison Barr is a visual journalist and social media producer from Portland, Oregon. She is passionate about arts & culture, and social issue stories.

She is currently a photographer, videographer and social media producer for The Oregonian. Before working at The Oregonian, she did freelance photojournalism for The Willamette Week, The Columbian and Street Roots. She served as the Editor-in-Chief for the University of Oregon's "Align" magazine for two years before graduating in 2020.

Find Allison Barr Online:

Website

Instagram

LinkedIn

The Oregonian

Show Notes
00:07: Guest Introduction

01:17: Allison's background in photography and freelancing

04:08: Building and maintaining a strong personal brand

6:52: Allison's proudest project

8:25: Creating niche content while making money

11:20: Balancing a schedule as a freelancer

12:42: How photography projects come about

14:22: Advice for future freelancers and social media producers

16:07: How much work comes from networking vs. clients

17:22: Balancing personal projects vs. commercial work

19:08: How to manage when struggling with a lack of ideas

20:20: More on Allison's social media management experience

21:42 The importance of video for social media work

23:05 Experiencing and fighting burnout

24:47: Wrap-up

Read the transcript for this episode

This podcast was produced by Julia Boboc; check out their portfolios to find out more about them:

Julia's Website

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Next Generation Leaders celebrates the achievements of young alumni of the University of Oregon School of Journalism and Communication. In this episode, we talked to Destiny Moore, a 2019 graduate of the University of Oregon's journalism masters program. She discussed her career journey from journalism to corporate communications at the Weir Group. She highlighted her role as a global communication specialist, which involves strategic communications, employee engagement, and social media management. Destiny emphasized the importance of understanding brand values, audience segmentation, and platform-specific strategies. She shared her experience of applying for 87 jobs before securing her current role, stressing the need for resilience and adaptability, and also touched on the use of AI in her work and the importance of balancing personal and professional life online.

Find Destiny Moore Online

LinkedIn

X

Show Notes

1:08 Introduction

2:49 Experience at UO

6:01 Position at WEIR ESCO

16:00 Social Media Tips & Tricks

22:50 Career Advice

28:09 Transition from Journalism to Global Communciations

31:38 Job Search Struggles

35:15 Utilization of AI

38:38 Important Takeaways

41:27 Masters Program Thoughts

View the Slides Destiny presented to the class

Download the transcript for this episode

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Next Generation Leaders celebrates the achievements of young alumni of the University of Oregon School of Journalism and Communication. In this episode, we talk to Marc Grandi a technical producer and talkshow host at 95.7 The Game in San Francisco covering the Golden State Warriors, San Francisco 49ers, and the San Francisco Giants. Marc began his career at the University of Oregon's student radio station broadcasting and producing Oregon football, softball, volleyball and other high school sports. Directly out of college, he became the sports director at KLGA/KLGZ, a radio station in Algona, Iowa, covering high school sports in the area, before eventually landing his job at 95.7 The Game in San Francisco. Marc discusses his experiences at the SOJC and KWVA, his packed schedule during crossover athletic season, and the passion that's required to make it in sports journalism.

Find Marc Grandi Online:

Website

LinkedIn

X

Instagram

Show Notes:

1:53 Introduction

5:48 Journey since Graduation

10:40 Time Management

13:04 Developing Technical Skills at the SOJC

15:57 Transition from Play-by-Play to Talkshow Host

19:33 49ers & Warriors Talkshow Differences

24:26 Landing Out of College

30:28 Important Personality Traits

35:03 What You Wish You Knew as a Student

39:07 Bay Area Sports Teams Predictions

Download the transcript for this episode

Want to listen to this interview a different way? Find us wherever you get your podcasts:

Apple Podcasts

Spotify (coming soon)

The music used in this episode is "Intro" by Nangdo, retrieved under a Creative Commons license from Free Music Archive.

Interested in more podcast content from the SOJC? Check out the Hearst Demystifying Media Podcast, where Damian Radcliffe gets the industry scoop from media experts.