Partnerships beat projects—every time. Eddie Zuniga, co-founder of People Not Projects and The Golden Circle, shares how immigrant grit, business acumen, and political proximity can turn relationships into outcomes. From local to national connections, this conversation breaks down how curated rooms, vetted members, and follow-through create real wins—for founders, operators, and communities.

This episode covers:

• How to architect partnerships that compound beyond a single deal.
• People Not Projects vs. The Golden Circle: formats, criteria, outcomes.
• Policy proximity: turning civic relationships into business advantages.
• Playbooks: principles, checklists, and common pitfalls to avoid.

Subscribe for weekly insights on partnerships, policy bridges, and founder ecosystems.
Comment: What’s the hardest part of building a partnership that lasts?

Hashtags

#PeopleNotProjects #TheGoldenCircle #PartnershipArchitecture #FounderNetwork #BridgeBuilder #ImmigrantEntrepreneur #PolicyAndBusiness #EcosystemBuilding #CommunityImpact #BusinessDevelopment #PublicPrivate #RelationshipCapital #DealsAndDoors #LocalToNational #BusinessStrategy

Rediscover Your Why: The Inner Work Every CEO Needs

In this episode of Nicole’s Business Notebook, we sit down with Christopher Amato — former federal agent turned entrepreneur and author of The Soul of a CEO. He walks us through the hidden struggles so many high‑performers face: burnout, emotional exhaustion, overthinking, and the silent toll of chasing success without inner alignment. The Soul of CEO+1

This isn’t a typical business interview. This is a leadership‑from‑within reset:

• 
  Why self‑command matters more than strategy when you’re burning out. The Soul of CEO

• 
  How emotional intelligence, identity clarity, and nervous‑system regulation form the foundation of sustainable success. The Soul of CEO

• 
  How to rebuild your leadership from the inside out — without sacrificing your mental health, relationships, or authenticity.

If you’ve ever felt disconnected from your purpose, overwhelmed by ambition, or exhausted by the hustle — this is the episode that helps you realign and thrive.

Subscribe to Nicole’s Business Notebook for more deep dives into entrepreneurship, heart‑centered leadership, and real‑world transformation. 25 Hashtags

This episode of Nicole’s Business Notebook dives into a raw, inspiring journey of reinvention — from military service to mastering the culinary arts. Chef and Veteran Jered Lupin shares how discipline, grit, and passion helped him pivot from the battlefield to the kitchen and build a purpose-driven brand.

Discover how Jered turned trauma into triumph, created community through cuisine, and now mentors others to lead with heart and hustle. Whether you're a veteran, a creative entrepreneur, or someone in transition, this conversation will ignite your belief in reinvention and service-based leadership.

Learn how to turn your story into your brand
The power of mentorship and leaning into your strengths
How food can heal, connect, and build trust in business
Tactical insights on overcoming adversity with purpose

Hit subscribe for more bold business conversations with real impact. Join the movement of entrepreneurs building brands that matter.

How Top Agents Win: Mentors, Strengths & Client Partnerships

In this game‑changing episode of Nicole’s Business Notebook, Bob Thompson pulls back the curtain on what really sets elite real‑estate agents apart. Whether you’re a new agent or experienced pro, this one is a masterclass in leaning into your strengths, finding the right mentor, and building long‑term client partnerships that fuel growth—not just transactions.

Bob has cracked the code:

• 
  Why the best don’t fake it—they partner with clients for life.

• 
  How new agents can shortcut growth by aligning with mentors who’ve done the hard work.

• 
  Why focusing on your strengths (not weaknesses) puts you in the top 3%.

• 
  What it means to treat real‑estate like growth coaching and leverage that mindset for massive success.

If you’re serious about real estate—about building a career, not just closing a deal—this episode is your blueprint.

Tune in. Learn. Level up.

#RealEstateCoach

#TopAgentTips

#MentorForNewAgents

#StrengthsBasedSelling

#ClientPartnerships

#RealEstateGrowth

#AgentSuccess

#NewAgentStrategy

#RealEstateMindset

#Top3Percent

#GrowthCoach

#RealEstateCareer

#PartnerWithClients

#SellWithStrength

#RealEstateTraining

#BuildingRelationships

#RealEstateMentorship

#CareerInRealEstate

#LeadAgentToday

#AgentProductivity

My guest is Shawn M. Pearson – a top-tier consultant, social impact architect, and founder of The Zion Institute, a South Phoenix–based organization focused on economic growth, neighborhood revitalization, and community development.

With more than a decade in community work and 82+ businesses grown in the Greater Phoenix area, she sits at the intersection of:

• Small business consulting & capacity-building
• Social impact & neighborhood transformation
• Faith, leadership, and legacy
• Real-world results in underserved communities

If you’re a founder, nonprofit leader, or local business owner who cares about both profit and impact, this conversation will light a fire under you.

In this episode, we cover:

• From lived experience to ecosystem builder
  
  How Shawn’s access to knowledge, relationships, and opportunities as a young woman shaped her mission to “send the elevator back down” for others. Official Website of the WM Phoenix Open

• Growing 82 businesses in Phoenix
  
  The frameworks she uses to help entrepreneurs move from hustle and survival into systems, structure, and sustainable growth.

• What most small business owners get wrong
  
  The mindset traps, structural gaps, and “I’ll figure it out alone” mentality that keep brilliant founders stuck.

• Community-first strategy that still scales
  
  How The Zion Institute blends early childhood education, workforce pathways, and small business development to create measurable community impact in South Phoenix. Official Website of the WM Phoenix Open

• Social impact that isn’t just theater
  
  How to design programs, partnerships, and businesses that actually move the needle for real people—without burning out your team or diluting your mission.

• Leadership, identity, and doing hard things
  
  How Shawn thinks about being a Black woman leader in rooms that weren’t built for her, and what it really means to build tables instead of just asking for seats.

• Funding, partnerships & power dynamics
  
  How to approach big institutions, corporate partners, and funders without losing your voice—or your community’s trust.

Who this episode is for:

• Entrepreneurs & small business owners
  
  Who want more than just revenue – they want their work to matter in their city.
• Nonprofit & community leaders
  
  Looking for smarter, more sustainable ways to support local businesses and families.
• Corporate & civic leaders
  
  Curious about what real community partnership looks like (beyond the photo op and press release).
• Aspiring consultants & ecosystem builders
  
  Who want to understand how to move from “I help people” to “I build systems that change communities.”

Mastering PR & AI: Torund Bryhn on Influence, Intelligence & the Future of Leadership

In this compelling episode of Nicole’s Business Notebook, I sit down with Torund Bryhn—an international expert in strategic communications, public relations, and artificial intelligence—who’s helping change how leaders think about influence in the digital age. Through her role as Country Director for Norway at the Global AI Council, her work with global brands, and her deep dive into “the missing insight that unlocks momentum” (her words), Torund brings rare clarity to some of today’s most urgent business questions. LinkedIn+2LinkedIn+2

In our conversation we cover:

• Authentic influence vs. followers: Why “who knows you” matters more than “how many know you.” LinkedIn

• AI & communications: How artificial intelligence is disrupting PR, leadership, and human-to-human influence—and how you can stay ahead of the curve. LinkedIn+1

• The role of the modern communicator: Why strategic communications is no longer a back-office function, but a core leadership lever in business transformation.

• Momentum & change: How global shifts in media, tech, and policy require a new mindset—and how Torund’s frameworks help you navigate it.

• Actionable advice: From building a message that sticks, to aligning AI with your values, to entering rooms that matter—this is conversation for leaders who won’t settle for “good enough.”

Whether you’re a CEO looking to sharpen your voice, a PR pro navigating AI disruption, or a founder ready to scale influence in a noisy world—this episode delivers. Tune in and let’s unlock your next level of impact.

Keywords & Hashtags

Hashtags: #NicolesBusinessNotebook #TorundBryhn #StrategicCommunications #PublicRelations #AILeadership #InfluenceStrategy #BusinessMomentum #ModernPR #LeadershipInAI #GlobalAI

Magic Meets Music: CJ O’Hara on Sleight-of-Hand, Stagecraft & Building a Booked-Out Brand

From close-up miracles to full-stage shows with musical flair, CJ O’Hara (Magic By CJ) breaks down how he fuses sleight-of-hand, mentalism, and live music to create unforgettable event experiences. We get into his origins, what he learned performing across Phoenix/Chandler, and how small business owners can use brand consistency, crowd reading, and “moments” to turn audiences into raving fans.

In this episode you’ll learn:

• 
  How music + magic together amplify emotion and recall (and why it matters for brands).

• 
  What makes close-up, walk-around, parlor, and stage magic different—and when to book each. GigSalad

• 
  CJ’s approach to family, wedding, and corporate events (engagement over “just a show”). Magic by CJ

• 
  Why social proof clips (reels/shorts) are CJ’s “digital lobby” for bookings—and how he plans them. Instagram+1

• 
  The discipline behind sleight-of-hand (cardistry, cups & balls, and more) and how practice translates to business mastery. Instagram+1

About CJ O’Hara (Magic By CJ):

Phoenix-area magician & musician delivering interactive shows for birthdays, weddings, and corporate events; known for close-up magic, mentalism, and stage productions with a musical twist. Bookings & portfolio: MagicByCJ.com; socials below. Magic by CJ+1

Watch Chapters

Intro
Why combine music & magic
Close-up vs parlor vs stage (what to book when)
Crafting “wow” moments that convert
Reading rooms: the mentalism edge
Reels that get you re-booked
The cups & balls discipline (and business parallels) Phoenix/Chandler events & corporate use cases
Rapid-fire: favorite effects, practice habits, gear
How to hire the right magician for your event
Final advice for creators & founders

Work with Nicole / Be a Guest

Want your story amplified to entrepreneurs across The NICHEwork ecosystem? Pitch yourself as a guest or sponsor: DM me on LinkedIn or drop a comment and we’ll get you details.

Hashtags

#NicolesBusinessNotebook #MagicByCJ #Magician #PhoenixEvents #CorporateEvents #CloseUpMagic #Mentalism #Musician #EventProfs #BrandExperience

If you want, I can spin a Shorts-friendly description template that auto-pulls a line about the specific trick he performs in each clip (cardistry, cups & balls, mentalism reveal, etc.) for your uploads.

If you’re a founder who’s tired of “spray & pray” marketing, this episode is your playbook. Blane McCullough—Army veteran, multimedia strategist, and founder of Blane B Media Group—breaks down practical branding, content, and campaign moves that actually move the needle for small businesses. He’s the guy entrepreneurs call for a second opinion and a straighter path to growth.

What you’ll learn

• 
  The difference between branding, marketing, and campaigns (and why mixing them up stalls growth).

• 
  Blane’s 8-part framework for diagnosing growth gaps so you can measure what matters, fix what’s broken, and scale what works. blanebmedia.com

• 
  How to craft content that converts (not just “posts that look good”).

• 
  When to ask for a second opinion on your marketing—and what questions to bring.

• 
  The Military advantage: turning psychological operations training into ethical, effective civilian marketing. blanebmedia.com

• 
  Low-lift systems for consistent visibility (so you stop starting from zero every week).

• 
  How to share your founder journey without oversharing—storytelling that builds trust and sales. blanebmedia.com

About Blane

Blane is a brand strategist and multimedia pro with 20 years in media, including six years in the U.S. Army creating campaigns, plus formal training at the Defense Information School. His background spans video editing, photography, graphics, and psychological operations—and he’s even served as a production specialist for the U.S. Embassy in Quito, Ecuador. Today, he leads Blane B Media Group in Mesa, AZ, helping small businesses with brand strategy, video/content, digital strategy, and coaching. blanebmedia.com+1

He also hosts Marketing Mondays, a weekly live Q&A at 7:00 PM MST/PST for entrepreneurs who want hands-on help with brand, content, and strategy—complete with a 52-week curriculum covering everything from defining your ideal customer to building a referral engine. blanebmedia.com

Chapter markers (add after publishing)

Intro
Blane’s Army-to-Agency journey
Branding vs Marketing vs Campaigns
The 8-part growth framework (diagnose → fix → scale) blanebmedia.com
Second-opinion marketing: what to audit
Content that converts (not just “pretty”)
Systems for consistent visibility
Audience Q&A + takeaways

Work with Blane

• 
  Free/low-cost ways to start: BBMG Field Manual (5-minute assessment) and Marketing Mondays live support. blanebmedia.com+1

• 
  Services: Brand Strategy & Development, Video Marketing & Content Creation, Social Media/Digital Strategy, Business Coaching & Mentorship. blanebmedia.com

Connect

• 
  Blane B Media website (services, framework, assessment) blanebmedia.com

• 
  Marketing Mondays (live weekly Q&A) blanebmedia.com
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