We all want to conquer the world.

Our city? Too small.

The past prospects in our PSA? Too small to market to.

20 people at this networking event? Small. Small. Small!

We should expand. Our state. The nation!!

We can take every industry. All the time. Any time. All day.

In many ways, thinking big is good. In marketing, thinking small can be more powerful than you think.

Look, I know you're intrigued. Click the link and l'll show you what I mean.

Don't forget to get your tickets to ScaleCon25: ScaleCon.com

Mike at Iceberg Cyber was struggling to find product market fit...

He wasn't growing the way he wanted to.

He decided to buckle down and learn all about marketing despite his technical background.

He paired that with actually listening to his target market.

That combination created a massive boom in his business - up 500% in a single year!

Mike is a great dude and a good friend now. He was gracious enough to come visit our office while he was in Florida, so we had to get a podcast in!

I've lost hundreds of thousands of dollars by being too humble....

I cringe at the people that hype themselves and their services up constantly. But I'm the one that has been wrong, not them.

In this short episode, I give specific examples of missed opportunities, explain how we’re properly communicating what we’re doing now, and share an example of an MSP that is crushing it by positioning a simple service like MDR in a way that makes their prospects care.