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Nomu: Turning E-Commerce Inside Out w/ Daniel, Founder

Nomu: Turning E-Commerce Inside Out w/ Daniel, Founder

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In this episode, Daniel from Nomu unpacks how tokenizing product margins lets customers share in upside — a model he calls Sound Commerce. We cover why e-commerce is broken, how to realign incentives between brands and buyers, and what it takes to onboard Web2 users without even mentioning crypto.

Chapters 00:00 – Intro & Daniel joins the show

01:00 – From SwissBorg to Nomu: the Web3 awakening

04:00 – The idea: “Kickstarter that actually pays you” 06:00 – Realigning producers & consumers through tokenized margin

10:00 – Fixing Web3’s image and building something generative

13:00 – How Nomu’s marketplace works (margin → reward loop)

17:00 – Turning customers into ambassadors, not ad targets

20:00 – Why UX is everything — Alibaba design meets Solana rails

23:00 – NFTs as receipts & revenue-share airdrops

26:00 – Early partners and launch strategy

29:00 – Authentic virality and the future of brand loyalty

32:00 – How Nomu hides crypto until payout (normie-friendly flow)

35:00 – From Solana IPs to mainstream brands

36:00 – “Sound Commerce”: rewriting consumerism

37:00 – Lucid Drakes, pre-seed disclosure, and Breakpoint plans

Socials Daniel - https://x.com/DLophem Nomu - https://x.com/EatwithNomu

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