Does your nonprofit identify with one of these scenarios?

• You’ve grown and have more services, which means other departments are communicating to your existing audience
• You want to grow so jumping on digital marketing trends seems like an easy way to get more attention for your causes
• You’ve had to shift resources around in your organization since the pandemic and have not seemed to find your marketing stride in this new normal

Each of these scenarios offers its own set of marketing challenges, so the first step is going back to your brand. Listen in as Heather Loveridge and Ashley Brinkman chat about the importance of branding when it comes to helping your nonprofit communicate its story well.

It's true: nonprofits could learn a thing or two from for-profits. In this episode, Paige Havens – independent marketing consultant, or Change Agent, as she likes to call herself – shares what she's learned during her 30+ years in the nonprofit and for-profit marketing world. Listen as she speaks to the importance of maintaining good business sense within nonprofits, prioritizing telling authentic stories, and actually asking people to give. And don't miss the simple question that made her stop and write someone a $500 check on the spot!

Stories are all about people, right? But making them about people - in the best possible way - isn't  always as easy as it seems.  In this episode, Brooke Hoffman shares what she's learned about telling stories for nonprofit clients over the past several years. Showing care and empathy are key elements to treating people, and their stories, with dignity.