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North American Ag Spotlight: Agriculture & Farming News and Views

North American Ag Spotlight: Agriculture & Farming News and Views

Auteur(s): North American Ag Chrissy Wozniak
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Never forget, Food Security is National Security!

North American Ag provides daily agriculture news and weekly podcasts, devoted to highlighting the great people and companies that serve the agriculture industry and help feed our world. Covering ag tech, ag issues, policy, new products, family & faith. North American Ag gives insight into what’s happening in agriculture throughout North America.

In agriculture, government policy and faith effect farming every day. Unfortunately without open discussion, ideas, experiences and different viewpoints can't be shared and figured out together. At North American Ag we talk about politics and religion, in relation to agricultural topics. We share ideas and we discuss the issues. An open, welcoming community is a healthy community. Whether you are a farm family or a consumer, your life depends on ag.

Join us at https://northamericanag.com

© 2025 North American Ag Spotlight: Agriculture & Farming News and Views
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  • The Maturing Ag Tech Landscape: Practical, Profitable, Proven
    Jun 19 2025

    Season 5: Episode 211

    As the ag tech sector matures, the industry is finally shifting its focus from flashy innovations to solving real problems on the ground. In this episode of North American Ag Spotlight, Chrissy Wozniak explores how the ag tech space is becoming more practical, profitable, and proven — especially when it comes to addressing the core issue that keeps most farmers up at night: labor. Joining the conversation from St. Louis, Missouri is Connie Bowen, Founding Partner of Farmhand Ventures, a venture firm focused on the future of work in U.S. agriculture.

    Connie shares how her background — spanning from engineering to hands-on farm work in Oregon’s Willamette Valley — shaped her laser focus on labor as agriculture’s most pressing challenge. She discusses how investor enthusiasm surged after high-profile acquisitions like Monsanto’s purchase of Climate Corp, but notes the disconnect between capital flowing into ag tech and the slow pace of on-farm adoption. That’s where Farmhand Ventures comes in — helping startups build with the farmer, not just for them.

    Throughout the conversation, Connie breaks down what makes an idea investable in the ag space, why founders must collaborate closely with growers and farmworkers from day one, and how including the voices of those doing the work creates smarter, more successful tools. She explains that while sustainability and climate concerns may attract outside capital, these investors often fail to understand the farmer’s “hair-on-fire” problems — like labor shortages and razor-thin margins — which must be addressed first.

    Connie also talks about mistakes she sees ag tech startups making, including overpromising, chasing the wrong markets, or designing without true farm-level feedback. She emphasizes the importance of field trials, user input, and ongoing proof, comparing startup success to a sports team that has to earn its wins every season. Looking ahead, she predicts robotics will play an increasingly critical role in specialty crops and emphasizes the need for tech to help elevate workers into higher-value roles rather than displacing them.

    This episode highlights a turning point in ag tech — one where the best solutions come from close collaboration, practical thinking, and a deep respect for the realities of farm work.

    Learn more about Connie and Farm Ventures at https://www.farmhandventures.com/

    #agtech #smartfarming #agriculture

    North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

    Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

    Don't just thank a farmer, pray for one too!

    Send us a text

    Agritechnica in Hannover, Germany is held every other year, this year long-time tech writer & ag journalist Willie Vogt has put together for ag enthusiasts! The Agritechnica tour includes three days at the huge equipment and farm technology event. Learn more - https://agtoursusa.com/agritechnica.html


    Subscribe to North American Ag at https://northamericanag.com

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    39 min
  • Why Access to & Good Stewardship of Crop Protection Tools Matters
    May 22 2025


    Season 5: Episode 210

    In this episode of North American Ag Spotlight, Chrissy Wozniak sits down with Jeffrey Smith of Valent U.S.A. and Dr. Frank Wong of Bayer Crop Science to discuss the essential and often misunderstood role of crop protection in modern agriculture. Representing the Growing Matters coalition, Jeff and Frank dive into the importance of science-based advocacy, the value of stewardship, and the continued fight to ensure farmers have access to the tools they need to protect their crops and yields.

    The conversation covers the mission of Growing Matters and the BeSure! campaign, the science behind neonicotinoid products, and the regulatory challenges posed by misinformation and shifting political winds. Jeff shares insight from his decades of work building coalitions to defend key crop protection chemistries, while Frank explains the rigorous safety and regulatory processes behind pesticide approvals and the responsibility that applicators hold.

    Listeners will walk away with practical reminders about treated seed, foliar applications, label compliance, and why good stewardship matters—not just for safety, but for the long-term resilience of agriculture. With a candid and even humorous look at the intersection of science, policy, and public perception, this episode offers clarity in a time when growers need it most.

    To learn more about Brenda and her services, visit https://growingmatters.org.

    #farm #smartfarming #agriculture

    North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

    Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

    Don't just thank a farmer, pray for one too!

    Send us a text

    Agritechnica in Hannover, Germany is held every other year, this year long-time tech writer & ag journalist Willie Vogt has put together for ag enthusiasts! The Agritechnica tour includes three days at the huge equipment and farm technology event. Learn more - https://agtoursusa.com/agritechnica.html


    Subscribe to North American Ag at https://northamericanag.com

    Voir plus Voir moins
    33 min
  • North American Ag’s Chrissy Wozniak Featured on the Ag Sales Professionals Podcast
    May 10 2025

    Season 5: Episode 209

    This special episode of the Ag Sales Professionals Podcast is being featured on North American Ag as Chrissy Wozniak was recently invited by host Greg Martinelli to join him for a conversation about ag marketing, media, and the rapidly evolving world of ag technology. We're excited to offer this episode to our listeners, as Chrissy shares her perspective on how to effectively communicate in the ag space, the importance of cutting through buzzwords, and what producers really want from the companies that serve them. From her work with North American Ag to her role at Ecorobotix and American Agri-Women, Chrissy opens up about her journey and her mission to help tell the real story of agriculture. We're proud to bring this important conversation to our audience.

    Send us a text

    Agritechnica in Hannover, Germany is held every other year, this year long-time tech writer & ag journalist Willie Vogt has put together for ag enthusiasts! The Agritechnica tour includes three days at the huge equipment and farm technology event. Learn more - https://agtoursusa.com/agritechnica.html


    Subscribe to North American Ag at https://northamericanag.com

    Voir plus Voir moins
    49 min

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