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Today on Not Nice, Clever we’re talking to Auric B, the former aesthetics industry “Insta celebrity” once known as Tox Josh, who went from packed clinics, global stages, and 70K+ followers… to realizing he’d become a puppet to the very machine he built.

Inside this episode, we dig into:

• The rise of Tox Josh: how “just be yourself on video” turned into viral content, brand deals, and creating a personal brand that positioned him as an industry leader.
• The near-fatal filler reaction, lawsuits and the moment he admitted, “I don’t even know who I am anymore”
• Why hustle culture + algorithm-chasing + people-pleasing is the quickest way to lose your identity (and your joy)
• The real difference between authentic optimism and toxic positivity—especially when you’re deep in burnout.
• How Auric rebranded and is reclaiming is building a new era with The House of Alchemy, witchcraft, tarot, and actual healing

This isn’t a polished “I figured it all out” story. It’s the messy middle, the chrysalis, the part most people hide. If you’re craving an honest look at rebranding your life and business without selling your soul, press play.

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📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

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• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

If you’ve ever felt like content creation and personal branding is a performance you didn’t audition for, this one’s for you. We are sitting down with Goldie Chan, a.k.a the “Oprah of LinkedIn” and the author of "Personal Branding For Introverts". We are talking to Goldie about what introverted entrepreneurs actually need to stand out without torching their nervous systems.

Goldie gets candid about perfectionism, energy management, and what it was really like doing a full book tour for her book "Personal Branding for Introverts", while protecting her peace.

In this episode we are getting into the difference between branding vs. reputation (they are not the same), why tiny repeatable actions beat every “go big” strategy, and how a simple content strategy (evergreen posts, reply banks, boundaries) keeps your online presence sane and sustainable.

If branding and marketing that fuels long-term business growth is on your 2026 vision board—this episode is your roadmap wrapped in real talk and quiet-power strategy.

Show Notes:

• Checkout Goldie's Book, Personal Branding For Introverts
• Follow Goldie on Instagram: https://www.instagram.com/goldiecylon/
• Follow Goldie on LinkedIn: https://www.linkedin.com/in/goldie

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Taya DiCarlo was focused on personal branding through social media long before it was cool to pick up a phone and talk to it. Today, she’s one of the most trusted voices in the real estate industry—not because she played it safe, but because she kept showing up even when she was being judged, doubted, or straight-up made fun of.

In this episode, we are revisiting our discussion with Taya where we goes way beyond real estate and straight into the messy, honest parts of personal growth, business growth and self-worth.

We get into the early days of her personal branding through content creation (including her semi-cringe video blog era), how she pushed through a decade of imposter syndrome, and why her biggest breakthroughs came from failing when no one was watching.

Taya opens up about motherhood, boundaries, and the subtle ways people-pleasing can sabotage your business growth and your sense of self. She also shares the exact mindset tools—from rethinking “can’t” vs. “won’t” to rolling a literal dice to beat procrastination—that keep her grounded through the toughest year of her life.

If you’ve been stuck overthinking your content, second-guessing your worth, or wrestling with the version of yourself you’ve outgrown, this episode will feel like a deep exhale and a kick in the pants at the same time.

Show Notes:

• Follow Taya On Instagram: https://www.instagram.com/tayadicarlo

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE