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OOSO: A $500K Bet on Sparkling Tea

OOSO: A $500K Bet on Sparkling Tea

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 A beverage category built on energy drinks, soda, and canned alcohol is starting to fracture. But can a sparkling tea brand inspired by natural wine convince investors it has the taste, positioning, and brand power to break through? In this episode of Capital Calling, Sophia Spring (Racciatti) and Oliver Spring, Co-Founders of OOSO, pitch a better-for-you beverage brand building a bold and elevated take on tea. OOSO is a sparkling tea inspired by natural wine, formulated with organic teas, adaptogens, L-theanine, vitamin B12, and vitamin C, and sweetened with organic honey instead of artificial ingredients or fake sugars. Positioned as a sophisticated, functional alternative to traditional canned beverages, the company is trying to carve out space at the intersection of wellness, flavor, and modern social drinking culture. Across the table, investors Johnnie Yu of Listen Ventures, Christian McKenzie of Lofty Ventures, and Horace Madison of The Haven engage with the pitch as it unfolds. They examine OOSO’s brand positioning within the crowded functional beverage market, customer acquisition and retail strategy, flavor and product differentiation, and whether a premium sparkling tea company raising $500K with 60% already committed can scale into a venture-backed consumer brand. Capital Calling provides a behind-the-scenes look at a real pitch from both sides of the table. Each episode begins with a live founder pitch and product demo, followed by direct investor questioning. After the pitch, investors enter into a private debrief conversation where they debate the opportunity openly: without the founder present. The founder, on the other hand, enters the On-Call Room to discuss the pitch one-on-one from their perspective. Then, the investors give their verdicts, where feedback is delivered candidly and decisions are made. Produced by Coeus Collective in partnership with the NYU Stern Berkeley Center for Entrepreneurship, Capital Calling offers founders, operators, students, and investors an unfiltered look at how early-stage investment decisions actually happen, and what separates compelling ideas from fundable companies. Founders pitch live. Investors decide.
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