Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe's leading non-alcoholic wine brand. Oddbird is on a mission to change society's relationship with alcohol through premium, dealcoholized wines.

Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcohol-free. Oddbird is Europe's leading producer in the category, focusing intently on taste, quality, and inclusivity, proving that celebration and indulgence don't have to be defined by ABV.

Inside the Episode:

• How Moa's background in family therapy inspired her to tackle society's relationship with alcohol and launch Oddbird.

• The process of producing traditionally crafted, premium wines that are subsequently made completely alcohol-free.

• Key strategies Oddbird used to quickly become the top non-alcoholic wine brand in a highly competitive market.

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