Ad Age once referred to Scott Brinker as the “Godfather of MarTech.” That reputation is well earned, as Scott has built an entire career on being one of the foremost experts on marketing and technology in the entire industry. On this episode of On Scope, Scott — who serves as VP of platform ecosystem at Hubspot and is the editor of chiefmartec — shared his thoughts on how marketers can get a handle on technology gone wild. Along with host Mike Berberich, Scott covered what he feels are the biggest current challenges with MarTech, how marketers should approach assessing the full stack and selling the investment in necessary tools to a skeptical CFO, and what the acceleration of AI means for marketing technology going forward.

On “Marketing News You Might Have Missed,” is fact checking the next frontier in the AI takeover? One social media giant seems to think so, as it rolls out automated community notes. Mike and show producer Ryan Dinger discussed the potential benefits and repercussions of this new feature, including what AI-powered fact checking might mean for brand reputation.

Your MarTech stack will be worthless without the right datasets and analysis. You can learn how brands are using AI, clean rooms, and first-party data to personalize smarter, protect privacy, and drive real growth by attending the 2025 ANA Masters of Data Conference. Check out the agenda and register by visiting www.ana.net/dataconf25.

The On Scope team wants to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net. We also accept questions and great cookie recipes.

Last year, Stephanie McCarty, CMO at Taylor Morrison, went viral on LinkedIn with a post on her beef with ad agencies. The post struck a chord, with 5,200 likes, 1,111 comments, and 170 reposts. But for Stephanie the screed was more than just her thoughts — it was a reflection of her actions. Fed up with what she dubbed a broken client-agency model, she began building out her team’s in-house capabilities since 2019, developing a full-funnel, in-house media and creative studio by 2024.

On a special bonus episode of On Scope, McCarty went live on LinkedIn with host Mike Berberich to give an inside look at how she accomplished this impressive feat. Along with questions from the audience, Stephanie and Mike discussed the actual process of bringing all marketing capabilities in-house, how she and her team continue to bring in outside perspectives for strategy and creative, and how she was able to get leadership to buy into her bold vision by convincing them it was their idea all along.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

Last year, Mastercard underwent a massive corporate restructuring. As EVP of Global Product and Marketing for the brand, Greg Boosin oversaw the entire thing, implementing new processes, reorganizing priorities, and managing the human emotions that come from such a large change. As a result, Greg learned a thing or two about how to bust silos and get the entire organization, scattered across multiple regions, rowing in the same direction. He joined host Mike Berberich on the On Scope podcast to share what he learned. Together, the pair covered how Greg managed to keep the organization focused and in high spirits during the restructuring, his single biggest tip for any marketer or business professional trying to eliminate silos, and his thoughts on how brands can future proof themselves.

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed Unilever’s recent acquisition of Dr. Squatch, using the moment as a springboard into a larger conversation on what the trend of big brands buying smaller, scrappier companies might mean for startups going forward.

Are you interested in breaking silos between tech and marketing, upskill fast, and lead smarter with AI? Then you don’t want to miss the ANA’s Empowerment AI: Marketing Bootcamp, taking place in Chicago on October 28 and 29, 2025. Check out the agenda and register for this can’t-miss event by visiting www.ana.net/empowermentai.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.