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On the Yard

On the Yard

Auteur(s): RW Jones Agency
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On the Yard takes a look at the culture and leadership trends happening across Historically Black Colleges and Universities nationwide. Host Ashley Northington explores the unique issues faced by these institutions through a series of conversations with HBCU leaders and advocates.


On the Yard is powered by the RW Jones Agency, the nation's only strategic communications and issues management firm focused on education. Since 1987, it has supported more than 100 colleges, universities and affiliated organizations in their strategic communications, media relations and issues management efforts.

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Épisodes
  • Alumni Engagement is Key in HBCU Philanthropy

    Alumni Engagement is Key in HBCU Philanthropy
    Mar 22 2023

    In this episode of On The Yard, we talk with Emile Parker, Director of Alumni Relations at Oakwood University, and Cheri Wilson, Executive Director of University Advancement, about how HBCUs and other minority-serving institutions can effectively position themselves as beneficiaries of major philanthropic gifts. 
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    27 min
  • The Importance of Owning the Finances

    The Importance of Owning the Finances
    Mar 15 2023

    In this episode of On The Yard, we learn how Allen University President Dr. Ernest McNealey is blazing a new pathway for Allen University through strong fiscal management. A major challenge that many Historically Black Colleges and Universities face is a lack of adequate financing. This is why Dr. McNealey emphasizes the importance of presidents taking ownership of the financial affairs of their university and thinking strategically about money as a tool to enhance the institution's overall goals.
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    31 min
  • The Importance of Collaboration and Access

    The Importance of Collaboration and Access
    Mar 8 2023

    There is a rising interest in HBCUs among college-aged students. In this episode of On The Yard, we learn about the recruiting and enrollment issues that HBCUs are now facing from Dr. Cynthia Warrick; yet, at Stillman College, they make it easy for students to attend, graduate and become leaders in their respective fields.
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    26 min
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