APAC marketing strategies are vital for success in the diverse Asia Pacific region. Hosted by Robert Heldt, Asia AIM explores effective growth marketing in diverse APAC countries. In this episode, Vivien Dao, a growth marketing expert, shares insights on navigating the unique challenges of growth marketing and cybersecurity in the APAC region. From Japan’s detailed demands to Singapore’s dynamic trends, discover how adapting global marketing strategies to APAC markets can enhance brand awareness and success.

What You Will Learn in This Episode:

How to adapt global campaigns for diverse APAC Marketing markets

Importance of market maturity in shaping strategies

Leveraging customer case studies for credibility

Using AI for effective brand awareness

Discover how to navigate the APAC Marketing challenges with Asia Aim! Subscribe now to unlock expert insights on tailoring strategies for diverse markets like Japan, Australia and Singapore.

https://www.youtube.com/@AIMB2B

TIMESTAMPS:

00:00 Warning against one-size-fits-all marketing, emphasizing diversity and full commitment to succeed in the dynamic APAC region.

06:52 Marketing strategies that work in other regions don’t work in Japan because English proficiency doesn’t translate to the Japanese language.

10:57 Dao shares three principles: assessing market maturity, aligning priorities and using local customer case studies for effective growth marketing.

16:56 Dao’s APAC Marketing messaging includes a glossary of terms, cultural sensitivities and a discussion of marketing budgets.

28:22 Dao advises that visual creative content will set you apart for success in the diverse APAC region.

KEY TAKEAWAYS:

Avoid one-size-fits-all APAC marketing. Vivien stresses full commitment to diverse APAC region markets for success.

Robert decodes growth marketing and reveals why standardized strategies consistently fail across Japan and the rest of Asia.

Vivien shares her three principles that will drive effective APAC Marketing: assess market maturity, align priorities and use local customer case studies.

To conquer Japan's cybersecurity market, the AI-powered messaging guide delivers culturally sensitive localization essential for driving brand awareness.

BIOGRAPHIES:

Robert Heldt – CEO & Co-Founder of AIM B2B, with more than 20 years in Japanese marketing and media. He is known for bridging global brands into APAC through culturally sharp, data-backed growth strategies.

ABOUT THE GUEST:

Vivien Dao leads Growth Marketing for Asia Pacific and Japan at a large tech company. She works at the intersection of marketing, strategy and sales alignment, helping to expand market reach and turn regional insights into global impact. In her spare time, she enjoys supporting grassroots organisations with marketing plans as well as wild food foraging.

Vivien Dao - LinkedIn

RESOURCES MENTIONED:

AIM B2B - Website and Contact

AIM B2B - Podcast

Robert Heldt - Custom Media KK | LinkedIn