"We trust them with their money, but we can't trust them with their expertise?"

Podcast mic drop. Imagine the progress that could be made if associations consistently invited partners (and their expertise) into the conversation.

That's what John Bacon, ASAE’s Vice President of Enterprise Sales, is challenging associations to do: go beyond the dollars and recognize partners as strategic allies.

This 14-minute episode will give you tips on how to do it.

Learn how EDUCAUSE , an association committed to advancing higher education through technology, is bringing partners together in a unique way to advance their industry.

Just a year in, partnerships have doubled and the program is at capacity according to Leah Lang (EDUCAUSE).

If you're ready to not only increase revenue but also advance your industry by bringing partners into the conversation, give this episode a listen!

About Association RevUP: A PAR podcast that celebrates the stories of associations who are utilizing business to bring about real change in their industries. Episodes are less than 15-minutes, written and produced to keep you engaged, and full of actionable insights. Hosted by Carolyn Shomali.

- ⁠⁠VPC, Inc.⁠⁠, the boutique production company PAR trusts with our in-person event the RevUP Summit, and the parter of this podcast.

- ⁠⁠MyPar.org⁠⁠: learn more about the PAR member community

- ⁠⁠RevUP Summit⁠⁠: November 4-6, 2025 in Annapolis, MD. The only association event focused on revenue health.