After months of planning, it all comes down to opening day — nerves, joy, and community collide.

In this episode of The Build, Rasheeda takes us behind the scenes of the final countdown. From a friends-and-family soft opening to the first customer reactions, this is the payoff of launching a restaurant in New York City.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Great service is as memorable as the food itself — and the buzz starts before the doors open.

In this episode of The Build, Rasheeda defines her restaurant’s steps of service and launches her pre-opening marketing strategy. From rituals to Instagram captions, it’s all about creating connections before day one.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Restaurants run on people. Hiring, training, and planning payroll can make or break a business.

In this episode of The Build, Rasheeda shares how she’s building her team with intention. From creating a culture of equity to managing wages and building sustainable financial models, it’s a candid look at people-first growth in the restaurant world.

Explore Season 2 of The Build Presented by Square

• Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
• Learn more about this episode here

Connect with Square:

• Instagram: https://www.instagram.com/square
• LinkedIn: https://www.linkedin.com/company/joinsquare/
• YouTube: https://www.youtube.com/square
• Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:

• Instagram: https://www.instagram.com/tilitnyc/
• Facebook: https://www.facebook.com/TilitNYC
• LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.