Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer
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Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer
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Despite a one-page website with nothing but his name and a contact button, David Herrmann is easily the world’s most influential media buyer. Famous or infamous (especially if you’re an ad platform that triggers his X-posting wrath), he’s been shaping the face of ecommerce advertising for almost two decades.
One part storytelling, two parts tactical insights … David shares his journey from selling MRI machines online to managing over a billion dollars in ad spend.
Discover the challenges and triumphs of media buying, creative strategy, and the surprising roles of inhouse versus outsourced agencies. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable takeaways and industry insights.