Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287

Highlights from this episode:

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38)

Closing Thought: The problem with hard workers (27:59)

In this week's episode, I’m calling it like it is: your goals for 2026 are probably garbage. And it’s not because goals are bad, it’s because they don't have a strategy. I walk through what it really means to think like the CEO of your optometry practice, why systems beat checklists every time, and how cherry-picking shiny ideas like dry eye, myopia management, or new tech will burn you out without the right infrastructure. If you want sustainable growth, less staff frustration, and a practice that actually runs without you grinding every day, this episode will challenge how you think about growth and force you to simplify instead of adding more noise. This is about building a practice designed to win on purpose.

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286

Highlights from this episode:

The Power of Specialization in Optometry: Stop Doing More to Grow Faster (00:50)

Closing Thought: The Hawthorne Effect (28:25)

In this week's episode, I’m talking straight to private practice owners about why simplifying your practice is actually the hardest—and most profitable—thing you’ll ever do. Shifting into a true CEO mindset, doubling down on what you enjoy and do best, and eliminating distractions transformed my practice, my revenue per patient, and my day-to-day fulfillment. I have a practical five-step framework to help you define your specialty, cut complexity, and build a practice that’s easier to run and built for long-term growth. If you’re tired of dabbling in everything and ready to focus on what truly moves the needle, this episode is for you.