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Origins of Influence

Origins of Influence

Auteur(s): Dina Fierro
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À propos de cet audio

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.


Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.


Together, we’ll explore how they built influence in an unfiltered, pre-algorithm online world—and reflect on what today’s creator economy might learn from this generation of digital trailblazers.

Hosted on Acast. See acast.com/privacy for more information.

Dina Fierro Art Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Kellie Brown on Creating Space—in Style, Design, and Culture

    Kellie Brown on Creating Space—in Style, Design, and Culture
    Nov 4 2025
    This week's episode of Origins of Influence features Kellie Brown — the multi-hyphenate creator, tastemaker, and entrepreneur behind And I Get Dressed, a beloved digital destination for style, and Deeply Madly Modern, her design-focused platform celebrating interiors and creativity.Before becoming one of the internet’s most original voices, Kellie spent years working in fashion and entertainment PR, helping secure some of the earliest plus-size fashion placements in major magazines. In the early 2010s, she launched And I Get Dressed—a blog that evolved into a movement, amplifying stylish women who had long been left out of fashion’s narrative.In this conversation, Kellie reflects on her digital origin story and what it means to build a portfolio career before the term existed. She discusses how constraint shaped her taste, the realities of negotiating worth in the creator economy, and her transition from And I Get Dressed to Deeply Madly Modern—a shift that redefined her creative practice through design and interiors.The episode explores:The evolution of Kellie’s voice across fashion, media, and designBuilding a sustainable and diversified creative careerThe business of influence and the importance of setting boundariesThe role of representation and pay equity in shaping the industryHow joy, humor, and authenticity have guided Kellie’s creative decisionsFrom being one of the first influencers to speak publicly about pay disparity to redefining style through an inclusive lens, Kellie Brown continues to shape culture—proving that influence built on voice, integrity, and vision endures far beyond the algorithm.More from Kellie:Deeply Madly Modern on YouTubeKellie B. on SubstackShop Deeply Madly ModernMore from Kellie:Deeply Madly Modern on YouTubeShop Deeply Madly ModernAbout Origins of InfluenceHosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack. Subscribe on YouTube and follow Origins of Influence on Instagram and TikTok for clips, full-length episodes, BTS and more. Hosted on Acast. See acast.com/privacy for more information.
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    59 min
  • Wardrobe Oxygen’s Alison Gary on Blogging Before the Algorithm—and Thriving After It

    Wardrobe Oxygen’s Alison Gary on Blogging Before the Algorithm—and Thriving After It
    Oct 28 2025

    Before social media and algorithms, Alison Gary was already shaping the way real women thought about style, confidence, and community. A longtime blogger and digital pioneer, she launched Wardrobe Oxygen in 2005—creating one of the internet’s most enduring independent fashion and lifestyle platforms, built on honesty, accessibility, and radical transparency.


    In this episode of Origins of Influence, Alison joins host Dina Fierro to revisit her early days in the blogging world and trace the evolution of a career that’s spanned two decades of seismic change online. From retail manager to full-time creator, Alison shares the story behind her now-iconic blog name, the leap to self-employment, and what it takes to stay relevant—and grounded—when the rules of the internet keep shifting.


    Together, they discuss:


    • How Wardrobe Oxygen began and why community remains at its heart
    • The leap from hobbyist blogger to full-time creator
    • Why she’s radically transparent about influencer income and partnerships
    • Navigating the rise (and fall) of social platforms and shifting algorithms
    • Speaking openly about politics and values online
    • Embracing midlife visibility
    • What two decades of digital creativity have taught her about longevity


    From the early days of Blogspot to the ever-shifting present, Alison’s story is a reminder that lasting influence comes from consistency, conviction, and an unwavering sense of self.


    More from Alison:

    • @wardrobe_oxygen
    • WardrobeOxygen.com
    • The Laundry Pile on Substack

    About Origins of Influence

    Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack. Subscribe on YouTube and follow Origins of Influence on Instagram and TikTok for clips, full-length episodes, BTS and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    52 min
  • Karen Robinovitz on Shaping the Creator Economy–and What Came Next

    Karen Robinovitz on Shaping the Creator Economy–and What Came Next
    Aug 19 2025

    In this episode of Origins of Influence, host Dina Fierro sits down with Karen Robinovitz—cultural bellwether, serial entrepreneur, and one of the original architects of the influencer economy. As co-founder of Digital Brand Architects (DBA), Karen helped professionalize influencer representation long before it became an industry standard, spotting the value of digital creators before the rest of the world caught on.

    Today, Karen is the founder of Sloomoo Institute, a multisensory experience centered on play, joy, and emotional wellness. In this conversation, Karen reflects on the throughline between her ventures—how reinvention has defined her career, why she’s stepped back from social media, and what it looks like to build something tactile, analog, and healing in a hyper-digital age.


    We discuss:

    • Karen’s evolution from journalist and trend forecaster to co-founding DBA
    • The early days of influencer marketing and building infrastructure for creators
    • Navigating visibility, advocacy, and polarization as a founder
    • Why she stepped back from social media—and what influence means to her now
    • The grief that ultimately sparked the creation of Sloomoo Institute
    • How Sloomoo blends analog joy with IP building, animation, and new technologies


    Recommended by Karen:

    • Kennedy Yanko (artist)
    • Rachel Youn (artist)
    • Marisa Thalberg (CMO, Catalyst Brands)


    About Origins of Influence

    Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack. Subscribe on YouTube and follow Origins of Influence on Instagram and TikTok for clips, full-length episodes, BTS and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 h et 9 min
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