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Speed creates confidence when dealing with motivated sellers. When sellers see how quickly you respond to their inquiry, they develop trust that you'll move just as fast to close the deal, making your entire transaction smoother.

• Our 7-touchpoint system starts with a 45-second response time using AI assistants Katie and Maggie for inbound/outbound calls, and web form management, as well as text and email follow ups.
• Qualification calls focus on diagnosing the seller's situation with empathy rather than interrogating them
• Send a credibility email immediately after qualification with who you are, what to expect, and proof of funds
• Request a micro-commitment before the appointment (like asking for photos) to build momentum
• At the property walkthrough, move quickly, speak deliberately, and use a project sheet to present options
• Make offers on-site whenever possible, with a soft close approach that creates clarity without pressure
• Implement a structured follow-up ladder (1 hour, 24 hours, 3 days, 7 days) for deals that don't close immediately

CLICK HERE for the simple Excel-based Real Estate CRM Template mentioned in this episode.

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