On this episode of the Outlandish Podcast, host William August sits down with Jasper Knitel, CEO of Social Army, to explore the future of creator-led commerce and how community-driven strategies are reshaping the digital space.

Digital growth leader and early Shopify U.S. hire with 25+ years in eCommerce. Featured in Forbes and CNBC, he’s scaled top brands, built key partnerships with TikTok and Meta, and now drives live shopping and AI strategies with creators and celebrities.

One of our standout hosts, Sian, went from making nothing on her very first livestream to hitting $500K in sales, co-hosting alongside big names like Jason Derulo, Hannah Berner, and more. Her growth is just one example of what’s possible in this space. As the number one TikTok Shop agency in the U.S., now scaling globally, Outlandish is proud to spotlight creators and sellers who are paving the way in the future of e-commerce. Live shopping isn’t just a trend; it’s changing the game, and we’re leading the charge.

In this episode, William August sits down with Jason Dodo, founder of FHI Heat and Unbrush, to break down how the Unbrush brand went from zero to viral on TikTok. They dive into the strategy, the risks, and the unexpected moments that turned a simple idea into a massive success story. It’s a real look at what it takes to grow fast in today’s social world.