We’re not doing the usual “new year, new you” nonsense. Samantha lays out a radically practical (and deeply spiritual) approach to creating a year of focus, clarity, and momentum: start with identity, not goals.

After hosting two in-person VIP Days—whiteboard sessions where clients map everything from vision and leadership identity to team hires, fires, and brand ecosystems—Samantha noticed the same pattern: most people try to “do” their way into results… without ever becoming the person who can hold those results.

In this episode, you’ll learn how to define the identity you’re stepping into, run a 2025 Reality Check using your calendar and camera roll, and use the Be–Do–Have framework to change your self-concept so your habits (and results) stop collapsing like a cheap lawn chair.

If you want 2026 to reward you, it’s going to require discernment, discipline, and the guts to cut what drains you—even if it’s profitable.

KEY TOPICS:

• Why 2026 will reward leaders who are self-led, focused, and radically clear

• The real meaning of “clear your channel, change your life”

• What Samantha does inside a VIP Day (identity, vision, ecosystem, team, systems)

• How to define your next-level identity (sensory + embodied, not vague)

• The trap of “I want a million dollars/downloads” without identity alignment

• The 2025 Reality Check: using your Google Calendar + camera roll as data

• The green/red method: what energized you vs. what drained you

• Why you must stop keeping work just because it makes money

• “Pruning” your life without making it dramatic: letting things fall away

• Be–Do–Have: why behavior change fails without self-concept change

• How identity creates consistency (and why “motivation” is overrated)

• Samantha’s athlete story: “I became an athlete before I looked like one”

• Treating your energy like a business resource—and protecting it accordingly

  
  

Website: www.voiceandvisibility.com

Newsletter: https://voiceandvisibility.myflodesk.com/optin

Follow Samantha on Instagram: www.instagram.com/thesamanthawarren

Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility

Own It with Samantha Warren, identity work 2026, goal setting mindset, how to change your identity, be do have method, self-concept transformation, leadership identity, discipline and consistency, protect your energy, focus and clarity, annual review exercise, reality check exercise, Google Calendar audit, personal growth strategy, entrepreneur mindset, spiritual entrepreneur, thought leader strategy, visibility and impact, habits vs identity, stop self-sabotage, manifestation and identity

This is the final episode of Own It for 2025 and Samantha isn’t wrapping the year with a tidy bow… she’s calling you out and calling you forward.

This episode is about outgrowing who you used to be—and having the courage to admit it. Not intellectually. Not conceptually. But operationally. In your business. In your leadership. In your identity.

Samantha breaks down why your past isn’t something to escape—it’s data. Data that shows you exactly where you’ve been capping yourself, over-functioning, or playing a role that no longer fits. She shares personal examples of stepping out of being “everything to everyone” and into the real work of CEO-level leadership, along with client stories that expose the cost of staying stuck in outdated roles.

If you’ve been feeling burned out, restless, plateaued, or quietly resentful of the business or life you built—this episode is your permission slip to stop forcing it and promote yourself.

Because leadership isn’t about doing more.

It’s about becoming different.

🧠 Key Topics Discussed

• Why true leadership starts with identity, not action

• Using your past as strategic data instead of emotional baggage

• The danger of staying in a role you’ve outgrown

• Visionary vs. integrator roles (and why most leaders need both)

• Why doing it all alone is not noble—it’s inefficient

• How over-responsibility leads to burnout and stagnation

• Giving yourself the promotion no one else will give you

• Aligning visibility, leadership, and business strategy with your next identity

• Why your business can only grow as much as you do

  
  

  📚 Resources Mentioned

• Dr. Ben Hardy – 10x Is Easier Than 2x, Be Your Future Self Now

• Rocket Fuel – Understanding visionary vs. integrator roles

💥 Connect with Sam & Voice and Visibility

www.voiceandvisibility.com

Newsletter: https://voiceandvisibility.myflodesk.com/optin

Follow Samantha on Instagram: www.instagram.com/thesamanthawarren
Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility

🥳 RESOURCES + LINKS

Work with Voice and Visibility: www.voiceandvisibility.com

Join The Newsletter: ⁠https://voiceandvisibility.myflodesk.com/optin⁠

Follow Samantha on ⁠Instagram⁠: ⁠www.instagram.com/thesamanthawarren⁠

Follow Samantha on ⁠Tiktok⁠: ⁠www.tiktok.com/voiceandvisibility⁠

Most people don’t need a new funnel. They need to stop pretending. In this episode, Sam breaks down what “getting paid to be yourself” actually means—beyond the fluffy Instagram quote version. If you’re an educator, expert, speaker, podcast host, founder, or thought leader who’s been trying to be more polished, more credible, more “professional”… this is your permission slip to burn the mask and cash the check.

Samantha shares how her perfectionism (and her former life as an architect) shaped the early version of her identity—and how real wealth, visibility, and impact came after she stopped overproducing herself. You’ll hear stories from clients who scaled from survival money to real revenue when they finally owned the “taboo” parts of their brand: the intuitive gifts, the unconventional healing work, the weird quirks, the real story.

Because here’s the truth: energy doesn’t lie. People don’t want perfection. They want resonance. And resonance only happens when you stop abandoning yourself to be palatable.

If you’ve been stuck in overthinking, hiding, constant rebranding, or draining yeses—this episode is a direct hit: trust your gut, protect your energy, let joy lead, and let support in. Your people can’t find you if you’re wearing someone else’s face.

• What “getting paid to be yourself” means in real-world business terms
  

• Why perfectionism is usually a self-worth strategy in a cute outfit
  

• Leaving the “credible” path (architecture, credentials, expectations) to follow purpose
  

• How authenticity creates visibility, partnership opportunities, and money
  

• Owning the “taboo” parts of your story (spiritual gifts, plant medicine, trauma-to-healing)
  

• Why joy is the most sustainable business strategy (and the highest frequency)
  

• The dog-video client story: when the “illogical” move becomes the growth engine
  

• Your gut knows faster than your mind—how to actually hear intuition again
  

• Energy hygiene: cutting out what drains you so you can access your channel
  

• Why constant rebrands are often a symptom of identity instability
  

• The cost of self-abandonment (and why you can’t build a brand on betrayal)
  

• Collaboration, support, and the end of “doing it alone” as the new leadership era
  

• Using podcasting as thought leadership architecture to build legacy and resonance
  

• Becoming a lighthouse: being more you so your people can finally find you

🥳 RESOURCES + LINKS

Work with Sam @ Voice and Visibility: www.voiceandvisibility.com

Join My Newsletter: https://voiceandvisibility.myflodesk.com/optin

Follow Samantha on Instagram: www.instagram.com/thesamanthawarren

Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility

getting paid to be yourself, personal brand authenticity, thought leadership podcast, podcasting for entrepreneurs, intuitive business strategy, authenticity marketing, stop people pleasing in business, energy hygiene, self-worth and success, purpose-driven business, brand voice confidence, build a magnetic personal brand, content strategy for coaches, spiritual entrepreneur branding, leadership identity work, visibility mindset, stop overthinking business, trusting your intuition, collaboration in business, plant medicine integration