In this episode, Aaron welcomes Cory Jez, founder of TourIQ, to discuss how advanced data is transforming the way PGA Tour professionals approach their game. Cory pulls back the curtain on the power of analytics, from building player-specific strategies and practice routines to uncovering surprising truths hidden within golf stats. Learn how the right data can sharpen practice, inform smarter decisions, and ultimately elevate performance on and off the course. If you want to understand what it means to treat your game like a business, this conversation is your first step toward a true competitive edge.

Follow Cory and TourIQ
Cory Jez: https://www.linkedin.com/in/coryjez/
TourIQ: https://www.tour-iq.com/

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Chapters
(00:25) Journey from NBA analytics to PGA Tour
(04:40) Applying analytics in golf
(09:40) The player as CEO and integrating analytics
(11:00) Structuring efficient practice and preparation
(16:20) Intentional practice and gamification
(21:10) Using ShotLink and contextual data analysis
(28:30) Designing data-driven interventions and improvement
(41:10) Course-specific preparation and practice planning
(54:20) Adapting analytics for college players and teams

In this episode, host Aaron Goldberg welcomes Brendan von Doehren, Vice President at the PGA Tour and Executive Director of PGA Tour University, for an in-depth conversation about the evolution of PGA Tour U and its transformative impact on the pathway from college golf to the pros. Brendan shares insider stories and expert perspective on the program’s origins, the new talent pipeline, and the innovative Accelerated Program that fast-tracks rising stars. With personal anecdotes and data-driven insights, this episode reveals how PGA Tour U is changing the game for athletes and reshaping the future of professional golf. Whether you’re a player, coach, or fan, you’ll find plenty of reasons to tune in and learn about golf’s newest gateway to the PGA Tour.

Connect with and follow us
• Website: https://www.athletefamilyoffice.com/
• Instagram: https://www.instagram.com/awmcapital/
• LinkedIn: https://www.linkedin.com/company/awmcapital/
• YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEA
• X: https://twitter.com/awmcapital
• Facebook: https://www.facebook.com/awmcapital/

Chapters
(00:04) Origins and Vision of PGA Tour U
(02:16) Influence of Other Sports and Draft Models
(04:40) Building a Transparent Pathway to Pro Golf
(06:03) Global Impact and International Player Opportunities
(07:46) Expanding Membership Benefits and Player Transition
(13:23) Introduction and Impact of the Accelerated Program
(22:57) PGA Tour Leadership Support and Business Evolution
(28:48) Coach and University Feedback on PGA Tour U
(31:13) Alumni Success Stories and Lasting Influence

This year marks the inaugural PGA Tour University class that will have immediate access to the Korn Ferry Tour and Mackenzie Tour. Like with any new system there have been lots of questions, plenty of conflicting thoughts, and some incorrect information swirling, that may influence players decisions whether to turn pro or come back for one more year of college golf. We decided to go straight to the source.

Senior Director at the PGA Tour and creator of the PGA Tour University, Brendan von Doehren, joins us to walk through the genesis of PGA Tour U, how the system works, and clarifies some of the questions and misconceptions we have been hearing on the ground. If you are a player, coach, or part of their inner circles you do not want to miss this episode.

Episode Highlights

• (1:58) How was PGA Tour University created?
• (5:23) Who had input and was consulted?
• (8:42) Benefit to the players and the Tour?
• (11:32) Who is eligible in the rankings?
• (13:16) How do the rankings work?
• (14:00) What events count and why?
• (17:44) What access to Korn Ferry and other tours is available?
• (26:48) How much movement in the rankings is expected the last couple months?
• (31:23) How will the rankings look next year?
• (34:29) Ho will players in the rankings this year who come back, fit in to next year’s rankings?