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PPC with YRV Dynamics

PPC with YRV Dynamics

Auteur(s): CEO and Founder of YRV Dynamics Yousaf Yunes
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À propos de cet audio

 Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.Copyright 2025 All Rights Reserved Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • "Skin in the Game" - The Agreement You Should Never Accept

    "Skin in the Game" - The Agreement You Should Never Accept
    Sep 28 2025
    Yousaf Yunes discusses the concept of 'skin in the game' in marketing, particularly in the context of Upwork. He highlights the challenges of attribution in marketing efforts, the risks associated with launching new products, and the importance of clear client expectations. Yousaf emphasizes the pitfalls of taking on too much responsibility without adequate compensation and the need for a balanced partnership between marketers and clients. takeaways
    • Having skin in the game often leads to a lose-win situation
    • Attribution issues can severely impact marketing effectiveness.
    • New product launches come with significant risks and challenges.
    • Clients often expect marketers to shoulder all responsibilities.
    • Successful marketing requires a partnership, not a one-sided burden.
    • Awareness in the marketplace is crucial for new products.
    • Many clients do not understand the complexities of marketing.
    • Marketers should be cautious of unrealistic client expectations.
    • It's important to establish clear terms before starting a project.
    • Experience in the field helps in recognizing red flags.
    Chapters 00:00 Understanding 'Skin in the Game' 02:43 The Pitfalls of Performance-Based Compensation 05:57 Navigating Client Expectations and Responsibilities 08:39 The Importance of Market Awareness
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    12 min
  • Google Ads: Ad Scheduling 101

    Google Ads: Ad Scheduling 101
    Sep 17 2025
    In this conversation, Yousaf discusses the intricacies of Google Ads, focusing on ad scheduling and bid adjustments. He explains how to set up ad schedules, make strategic bid adjustments based on staff availability and time zones, and analyze conversion data to optimize ad performance. The discussion emphasizes the importance of data-driven decisions in advertising strategies. takeaways
    • Ad scheduling is crucial for optimizing Google Ads performance.
    • Bid adjustments can be made based on competition and staff availability.
    • Understanding time zones is essential for effective ad scheduling.
    • Data analysis helps in making informed bidding decisions.
    • Conversion data should ideally be analyzed over a longer period.
    • Aggressive bidding should align with peak conversion times.
    • Zombie clicks can be identified and mitigated through data analysis.
    • Bid adjustments can be tailored to specific days of the week.
    • Using historical data can improve future ad performance.
    • Strategic scheduling can lead to better ROI in advertising.
    titles
    • Mastering Google Ads: The Art of Ad Scheduling
    • Unlocking the Secrets of Bid Adjustments
    Sound Bites
    • "This can be very helpful if you do call ads"
    • "You want to be aggressive with those bids"
    • "You want to decrease the spend because you have people"
    Chapters 00:00 Introduction to Google Ads and Ad Scheduling 00:54 Setting Up Ad Schedules and Bid Adjustments 02:27 Advanced Strategies for Time Zone Management 04:17 Analyzing Data for Effective Bid Management keywords: Google Ads, ad scheduling, bid adjustments, conversion data, time zones, marketing strategies summary
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    6 min
  • Using Audience Segments for Google Search Campaigns

    Using Audience Segments for Google Search Campaigns
    Sep 8 2025

    Yousaf discusses the importance of audience signals and segments in optimizing Google search campaigns. He explains how to identify in-market and affinity audiences, the significance of targeting versus observational strategies, and the impact of bid adjustments on campaign performance. Practical examples are provided, with a particular focus on targeting homeowners for roofing services, highlighting the importance of precise audience targeting to enhance conversion rates.

    -Audience signals help improve clicks and conversions.

    -Google identifies in-market audiences based on search behavior.

    -Affinity targeting categorizes users based on interests.

    -Bid adjustments can optimize ad spend for specific audiences.

    -Negative targeting helps filter out unqualified leads.

    -Observational audiences allow for broader data collection.

    -Remarketing campaigns can significantly increase CTR.

    -Adjust bids based on audience qualification levels.

    -Targeting homeowners is crucial for roofing services.

    -Regularly review and adjust audience segments for better performance.

    Chapters

    00:00 Understanding Audience Signals in Google Ads

    02:36 Types of Audience Targeting: In-Market vs Affinity

    04:42 Optimizing Bids with Audience Segments

    07:33 Leveraging Visitor Data for Remarketing

    09:57 Targeting Homeowners for Roofing Services
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    11 min
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