Ava is joined by PR Strategist Tiff Knighten for a critical conversation about public relations, the messages we’re communicating, the media we’re consuming, and how to best publicly position ourselves for impact in a way that authentically aligns with who we are.

Tiff Knighten is an award-winning PR strategist, brand consultant, and Founder of Brand Curators, a public relations and management agency helping influential people and businesses build, amplify, and monetize their brands. Recognized by Business Insider as a Top PR Pro in the Creator Economy, Tiff is also the host of Main Character Energy with Tiff Knighten podcast, creating space for conversations on personal growth, mental health, and overcoming imposter syndrome.

Ava and Tiff explore public relations and the great value it holds for brands and individuals. They cover identifying the basic building blocks of PR, how to determine your own PR-readiness, and how to best break through the noise with strategies and stories that matter - even amidst the ever-chaotic news cycle. Tiff shares why using your voice and telling your story matters more now than ever, and offers tips for overcoming hesitation.

They also discuss strategies and tools for being a better contributor to and consumer of media. From navigating the complexities of cancel culture (and how to get "un-canceled") to the need for increased media literacy while we're flooded with propaganda, AI, and misinformation, these are conversations that matter now.

Timestamps

00:00 Introduction to Tiff Knighten

04:11 Becoming a PR Power Girl

08:26 How to leverage public relations for growth

15:52 Indications that you’re PR ready

19:32 Everyone has a story to tell

22:02 Effective PR during chaotic news cycles

27:14 Different types of media placements

35:53 Using your authentic voice

45:53 Navigating cancel culture as brands and individuals

54:00 Media literacy 101: Critical consumption in the digital age

1:08:05 Why your story matters now!

Episode Resources

Explore Tiff’s Public Relations Agency Brand Curators: https://www.brandcurators.co/

Connect with Tiff Knighten

Instagram: https://www.instagram.com/tiff_or_die

YouTube: https://www.youtube.com/@tiffknighten

Website: https://www.tiffknighten.com/

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Website: https://theavaverse.com/

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