In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the four walls of your business.

From youth sports clinics to charity golf tournaments and adult leagues, Timothy—an experienced entrepreneur and event strategist—shares how he’s built successful, scalable event models that promote brand growth and community engagement.

💡 You’ll learn:

• How to attract new clients through local events
• Why t-shirts and branding can be powerful marketing tools
• Tips for planning profitable, mission-aligned events
• How to scale through events without needing a facility

Whether you’re in gymnastics, baseball, or running an adult rec league, this episode offers real-world tips and inspiration to help you diversify revenue and expand your impact.

🎧 Tune in for actionable advice, creative event ideas, and stories from the field!

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This week, host Steve Cook sits down with former champion gymnast, coach, and mental performance expert Lisa Mitzel. From her days as a junior Olympian to helping lead the University of Utah to 4 national titles, Lisa shares her journey through elite athletics and into the world of mental training and sports psychology.

Lisa discusses the power of mindset, why mental health belongs in every training plan, and how her business, Zen Tiger Mind, is helping athletes and coaches build lasting resilience. She also discusses her books, Focused and on Fire and Focused and Inspired, which are packed with practical tools to unlock peak performance.

🎙️ A must-listen for coaches, athletes, and anyone passionate about mental health in sports.

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In this episode of Paradigm Playbook, host Steve Cook breaks down the top strategies from his live workshops tailored to sports and small business entrepreneurs. Aimed at businesses generating $1–5M in revenue, Steve shares practical insights on working on your business (not just in it) 💼, building partnerships, boosting visibility 📈, embracing discomfort, innovating daily, and preparing for a successful exit. Tune in for tactical tips to grow smarter and stronger—one strategy at a time.

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