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What do magic, TEDx stages, AI, and real estate marketing have in common?

With 25+ years helping brands cut through the noise, 𝐉𝐢𝐦𝐢 𝐆𝐢𝐛𝐬𝐨𝐧, VP of Brand Communication at 𝐓𝐡𝐫𝐢𝐯𝐞 𝐀𝐠𝐞𝐧𝐜𝐲, TEDx speaker, and Forbes Agency Council member, breaks down how to craft messages that actually connect. From his Magic Script™ framework to investor trust, AI-driven branding, and sales psychology—this episode is all about making your message human, memorable, and profitable.

If you sell ideas, investments, or services—this conversation is for you.

𝐁𝐨𝐨𝐤𝐬 𝐭𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐅𝐨𝐫𝐠𝐞𝐝 𝐉𝐢𝐦𝐢 𝐆𝐢𝐛𝐬𝐨𝐧 𝐋𝐞𝐚𝐝𝐞𝐫 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:

"I'm Possible: Jumping into Fear and Discovering a Life of Purpose" by Jeremy Cowart.

𝐐𝐮𝐨𝐭𝐞 𝐭𝐨 𝐟𝐨𝐫𝐠𝐞 𝐘𝐨𝐮 𝐚𝐬 𝐚 𝐋𝐞𝐚𝐝𝐞𝐫 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:

“Any development in technology indiscernible from magic by C. Clarke's”.

𝐂𝐡𝐚𝐩𝐭𝐞𝐫𝐬:

01:10 Why Does Most Marketing Feel Fake—and How Do You Make It Human?

01:50 How Do You Capture Attention in a World Full of Noise? (Lessons from a Magician)

05:30 What Does It Really Take to Get on a TEDx Stage—and Win the Audience?

09:10 Why Don’t Investors Trust Most Real Estate Marketing?

10:10 Why Does Reverse Psychology Work in Messaging? (“Don’t Pick the Ace”)

14:10 How Can One “What If?” Question: Instantly Change Sales Conversations?

17:15 Why Do Sales Fail When Connection Comes After the Pitch?

18:05 Is AI Helping or Hurting Brand Authenticity?

18:30 How Does Personality Build Trust in Passive Investing?

22:05 What’s the Difference Between Marketing to Investors vs Tenants?

24:25 How Can You Learn More from Jimmy Gibson? (LinkedIn & Thrive Agency)

𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐉𝐢𝐦𝐢 𝐆𝐢𝐛𝐬𝐨𝐧:

linkedin.com/in/jimi-gibson

thriveagency.com

podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐡𝐞𝐫𝐞:

LinkedIn - https://www.linkedin.com/feed

Facebook - https://www.facebook.com

Instagram - https://www.instagram.com/mfinvestorgeorgeroberts

Website - www.horizonmultifamily.com

#realestate #multifamily #passiveincome

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A powerful continuation of my conversation with 𝐆𝐚𝐫𝐫 𝐑𝐮𝐬𝐬𝐞𝐥𝐥 — where we unpack why the Start–Scale–Sell model is reshaping how smart entrepreneurs build wealth, why buying depreciating assets is the million-dollar joke no one should fall for, and how self-discipline becomes the highest-ROI skill you’ll ever develop.


If you’re scaling a company, battling procrastination, or just need a real, relatable laugh… Part 2 is your reminder that success isn’t a straight line.
It’s a journey — muddy setbacks, funny stories, and breakthrough moments included.


𝐁𝐨𝐨𝐤𝐬 𝐭𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐅𝐨𝐫𝐠𝐞𝐝 𝐆𝐚𝐫𝐫 𝐑𝐮𝐬𝐬𝐞𝐥𝐥 𝐋𝐞𝐚𝐝𝐞𝐫 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
"Three Feet from Gold by Sharon L Lechter & Greg S Reid”


𝐐𝐮𝐨𝐭𝐞 𝐭𝐨 𝐟𝐨𝐫𝐠𝐞 𝐘𝐨𝐮 𝐚𝐬 𝐚 𝐋𝐞𝐚𝐝𝐞𝐫 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
“Life happens for you, not to you.”


𝐂𝐡𝐚𝐩𝐭𝐞𝐫:
01:00 – The entrepreneur’s evolving belief: Why “Start, Scale, Sell” works
03:00 – The million-dollar joke: Don’t buy depreciating assets!
04:35 – From lawn mower dreams to a real business plan: A childhood revelation
05:35 – Self-discipline secrets: Conquering procrastination & keeping appointments
07:40 – From boy to man: Overcoming obstacles, mud, and doubt
08:55 – Funny questions: Life happens — and Garr has answers




𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐆𝐚𝐫𝐫 𝐑𝐮𝐬𝐬𝐞𝐥𝐥:
https://www.facebook.com/garr.russell
https://www.linkedin.com/in/garrrussell/
https://www.facebook.com/garr.russell


𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐡𝐞𝐫𝐞:
LinkedIn - https://www.linkedin.com/feed
Facebook - https://www.facebook.com
Instagram - https://www.instagram.com/mfinvestorgeorgeroberts
Website - www.horizonmultifamily.com


#realestate #multifamily #passiveincome

Send us a text

A powerful conversation with 𝐆𝐚𝐫𝐫 𝐑𝐮𝐬𝐬𝐞𝐥𝐥 — a faith-driven entrepreneur who turned an anniversary RV gift into a national rental franchise and a freedom-filled lifestyle. From RV profits to building Gladys’ Restaurant, navigating COVID, surviving personal tragedy, and stepping boldly into God’s calling, Garr reveals how pain, purpose, and perseverance shaped his journey. A must-listen for entrepreneurs seeking income, impact, and alignment.


𝐁𝐨𝐨𝐤𝐬 𝐭𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐅𝐨𝐫𝐠𝐞𝐝 𝐆𝐚𝐫𝐫 𝐑𝐮𝐬𝐬𝐞𝐥𝐥 𝐋𝐞𝐚𝐝𝐞𝐫 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
"Three Feet from Gold by Sharon L Lechter & Greg S Reid”


𝐐𝐮𝐨𝐭𝐞 𝐭𝐨 𝐟𝐨𝐫𝐠𝐞 𝐘𝐨𝐮 𝐚𝐬 𝐚 𝐋𝐞𝐚𝐝𝐞𝐫 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
“Life happens for you, not to you.”


𝐂𝐡𝐚𝐩𝐭𝐞𝐫:
01:10 — RV Rentals & The Restaurant Empire
02:20 — Anniversary RV Gift → Surprising Rental Success
04:20 — $1,000 Per Rental & Scaling the Fleet
05:55 — Turo / Airbnb Model for RVs
07:15 — Build vs. Buy: Pandemic Business Wisdom
09:15 — Florida vs Michigan: The Engine Mystery
11:00 — RV Life & Stepping into Full-Time Freedom
13:00 — COVID, Suicide, and a Life-Changing Wake-Up Call


𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐆𝐚𝐫𝐫 𝐑𝐮𝐬𝐬𝐞𝐥𝐥:
https://www.facebook.com/garr.russell
https://www.linkedin.com/in/garrrussell/
https://www.facebook.com/garr.russell


𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐡𝐞𝐫𝐞:
LinkedIn - https://www.linkedin.com/feed
Facebook - https://www.facebook.com
Instagram - https://www.instagram.com/mfinvestorgeorgeroberts
Website - www.horizonmultifamily.com


#realestate #multifamily #passiveincome