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In this solo episode of the Patio Pondering Podcast, recorded on the road in Des Moines after the first day of the Iowa Pork Congress, I share an observation that kept coming up in conversations across the trade show floor.

I didn’t hear much discussion about hog margins or markets — even with profitability where it is today. Instead, I kept hearing the same questions: Where are the farmers? Where are the decision makers? Is this still worth the investment?

Drawing on my first Iowa Pork Congress in 1999 and earlier experiences in the pork industry, I reflect on how much the structure of our industry has changed — larger operations, fewer decision makers, faster information flow, and tighter time constraints — while many of our events are still designed for an industry that no longer exists.

This episode isn’t about blame or nostalgia. It’s about alignment.

When purchasing decisions have consolidated and time has become one of the most valuable resources in agriculture, we owe it to the industry to ask hard questions about the return on investment of our trade shows, events, and gatherings.

The question isn’t whether these events still matter.

The question is whether we’re willing to evolve them.

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This episode is my raw take from the Fort Wayne Farm Show. I intended to record more interviews, but the show floor was packed — so instead, I’m sharing what I saw, heard, and felt over three days.

We talk about the WASDE bombshell that set the tone for the week, how farmers are thinking about tightening belts in 2025, what suppliers are saying (and not saying), and whether biologicals have a place in a year of tight margins. I also dig into the gap between precision tech and real-world ROI, the growing skepticism toward USDA reporting, and why the pork industry currently looks a whole lot more optimistic than the crop side.

If you're trying to farm smart in a year of cautious spending and uncertain markets, this one’s worth a listen.

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Join Jim at the Fort Wayne Farm Show for an energizing conversation with Mary Marsh Heigele from New Ag Supply in North Central Kansas. Mary brings a unique perspective on agriculture, having grown up in California's almond country and now farming wheat, corn, and cattle in Kansas with her husband Hayden.

In this episode, we explore:

• How New Ag Supply ships replacement planter parts nationwide (yes, even to Alaska and Hawaii!)
• Staying optimistic during challenging commodity prices
• Direct-to-consumer beef marketing as farm diversification
• Using your own corn to feed cattle as a value-added opportunity
• Cover crops as a gateway to thinking outside the traditional row crop box
• Off-farm income through photography and videography
• Real-world examples of farm diversification beyond the traditional corn-soy-wheat rotation

Mary shares honest insights about the current agricultural climate across the country and encourages farmers to explore diversification opportunities - whether that's different crops, livestock, or even leveraging skills like photography to support the farm operation.

Contact New Ag Supply:

• Website: newagsupply.com
• Phone: 620-938-7009
• Find them on Facebook, Twitter, and TikTok

Whether you're looking for quality replacement planter parts or inspiration to diversify your operation, this episode delivers practical ideas and genuine conversation about agriculture today.

#Agriculture #FarmDiversification #DirectToConsumer #CoverCrops #FarmBusiness #PatroPondering