Use my real 2025 Black Friday (from Snickerdoodle Knits, my knitting pattern design brand) results to optimize your own sale this week.

I've already wrapped up my Black Friday sale for this year, so now I want to help you out by sharing the exact results from my promotion!

In this episode, I’m pulling back the curtain on my entire Black Friday sale -- from the strategy and structure to the daily revenue breakdown -- and sharing the exact lessons I learned so you can make smart, aligned tweaks before your sale goes live next week.

We’re talking about:

✨ How I structured my Black Friday offer (and why I chose those dates + timing)
✨ What actually sold each day of the promotion
✨ The real revenue numbers and what they revealed about customer behavior
✨ Why some offers performed stronger than others
✨ Why knitting patterns didn’t convert well
✨ What to offer instead if you want a higher-converting Black Friday sale
✨ Simple, strategic changes you can still make this week to increase momentum

Whether you haven’t even thought about out your Black Friday offer yet or you already have your offer planned out but want to optimize it based on my results, this episode gives you clear, data-backed direction for the next few days.

It’s not too late to create your highest-converting Black Friday sale.

Press play and get your plan aligned.

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Soooo this isn't the thing I'm most proud to share, but I just finally made my first paycheck from my business to myself. And I've been in business for over 7 years.

But I know I'm not alone, and I know a lot of business owners have a difficult time setting money aside to pay themselves.

So if that's you, this episode is for you.

We're talking all about money, and specifically in context of The Profit First Method, a method of managing your finances that was created by Mike Michalowicz.

In this episode you will learn:

• what the Profit First Method is
• why to use the Profit First Method (or something similar)
• the recommended percentages when you split your money
• how to automate the process
• my experience implementing the Profit First Method

The bank account that I am using - and loving - with the Profit First Method is through Relay. (not sponsored or affiliated; just a fan)

If you'd like to dig deeper, here are some resources for you:

• the Profit First book by Mike Michalowicz (this is an Amazon affiliate link)
• my podcast episode with Hanna Lisa of Making Stories, all about Paying Yourself as a Business Owner
• the guest discussion replay on Accounting, Taxes & Staying Legal with Amy Bradbury of Empowered Profit inside Pattern Design Circle

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If your to-do list keeps bumping into your energy limits…
If you’re working in scraps of time, wondering how anything actually gets done…
You’re not alone.

This month, Minnie turned one, which means I’ve officially been a mompreneur for a full year. And I’m honoring that milestone by sharing, openly and realistically, the ups and downs of this first chapter.

In this week’s Studio Scribbles (available on YouTube or the podcast), I dive into the three biggest challenges I’ve faced as a new mama and creative (ADHD) entrepreneur—along with the shifts, lessons, and two surprising ways this year has actually helped my business.

Whether you’re caregiving, healing, balancing a day job, or simply doing the best you can with what you’ve got… this one’s for you.

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Full Circle Entrepreneurship Weekly "Email" Diary Series #1

When things don't go according to plan, we, as the CEOs of our businesses, get to choose which path to take. Do we keep pushing forward according to the original plan, do we make some changes, or do we scrap it all?

Past me (a few years ago) would typically push forward with the original plan as much as I possibly could. It's kind of what we've been taught by society: hustle and do all the things. (And honestly, I believe there is a time and place for it - like if you're just changing plans out of lack of confidence, avoidance, and procrastination. There is a certain momentum that comes through implementation.)

But present me is choosing to create more space in the plan.
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This week I'm trying something new. I hesitate to call it “new” because it's been brewing in my brain for years, but it is the first time (I think) I've actually implemented it. I've recorded this week's email as a video, because I feel like I can share myself and my thoughts easier that way… and I feel less pressure to be “perfect” when it's just us talking like a conversation than in an email like this.
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Upcoming Events

July 7-11: Q3 Kick Start Focus Week (aka, Get S**t Done Week)

Kick start Q3 with aligned, intentional momentum that sets you on the right path toward your goals for the quarter. Enter the week with goals and leave with key tasks checked off, systems humming, and momentum locked in.

This is an event open to all members of the Aligned Entrepreneur's Hive.

Don't have your quarterly goals mapped out? Don't worry! The Q3 Quarterly Review drops inside the Hive on June 29 (so you can have Q3 mapped out prior to the Focus Week starting). Broken into 4 parts, it guides you through your quarterly reflection, assessment, intentions, and plans.

Join the Hive for $27

July 13-19: Q3 Creativity Burst Design Challenge

Infuse your business with a burst of creative energy and at least 7 new design ideas through a week of unique prompts and my signature Creative Thought Journey Process.

This is an event open to all members of Pattern Design Circle.

Join Pattern Design Circle for $9

TBD: How to Use Storytelling when Marketing Your Pattern Designs

This is a free 3-day challenge coming to you soon! I'll dive into why storytelling is so powerful and valuable in your marketing, provide a plethora of story examples, and help you outline key stories that you can tell for your knit or crochet designs.

More info on the BTS of this event in the video :)

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Words of Wisdom:

Change is inevitable.

It can feel scary. It can feel hard. It can feel uncertain.

But over time, things will always change. Your preferences, your priorities, your routines, your structure, your marketing. It all changes.

It's meant to change.

Don't resist it. Instead, lean into what fits you now, and it will lead you into deeper alignment.
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Weekly Motivation:

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Are feeling overwhelmed by the constant demand for fresh content? Do you feel confused about how to actually repurpose your marketing content across several platforms?

This episode of the Vibrant Artist Podcast is your go-to guide. I dive into why repurposing your content is powerful and time-saving, what content repurposing actually is, and actionable strategies - including specific examples related to creative art businesses - to help you repurpose your existing marketing content effectively.

In this episode, you'll learn how to transform a single piece of content into multiple formats, saving you time and amplifying your message across various platforms. This episode is both practical and inspiring, ensuring you can implement these techniques without adding stress to your creative process.

Tune in to discover how to make your content work smarter for you, allowing you to focus more on your art and less on the marketing grind. This episode is perfect for artists, designers, and creative business owners looking to streamline their marketing efforts while staying true to their authentic voice.

Don't miss this opportunity to learn how to maximize your content's potential and keep your creative energy flowing.

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Links:

Opus Clip Pro (for pulling short clips from long form videos)

FREE Aligned Habits Challenge (through May 31)

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Feeling stuck or a bit "meh" in your creative practice? Whether you're an author, poet, painter, graphic designer, knitting pattern designer, potter (you get the idea, right?) -- I have a free challenge designed just for you.

I’m hosting a FREE 3-day Creativity Challenge to help you generate fresh, meaningful, and uniquely YOU creative ideas using my signature Creative Thought Journey process. Each day, you’ll receive a new prompt designed to guide you through your experience, inspiration, and personal creative voice so you’ll have at least three brand-new ideas, each with a built-in story and deeper connection to your journey, by the end of the challenge.

Not only does this process help your creativity, but it makes your marketing easier.

If you’ve been craving a spark of inspiration or a way to develop ideas that feel truly aligned with YOU, this challenge will get you there. Tune into this episode to learn more, and use the link below to sign up!

Join the Free 3-Day Creativity Challenge

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Sometimes, things don’t go as planned—and that’s okay. This episode is a little more behind-the-scenes than normal, and it's a reminder that sometimes pausing to realign is the most productive thing you can do.

I had a different episode planned, but instead I'm doing a bit more behind-the-scenes work to create super valuable content that's strategic so it reaches the right people. So this is your permission slip to slow down when you need to, step back when necessary, and focus on making your efforts truly effective. If you’ve ever felt the pressure to keep going just for the sake of consistency, I hope this episode helps you rethink that.

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3 ways I can help you right now:

Coaching

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Marketing doesn’t have to feel overwhelming or scattered. Whether you’ve been putting in the effort but something just isn’t clicking -- maybe your audience isn’t growing, engagement feels flat, or sales aren’t coming in like you hoped -- or you’re just getting started on your marketing, this challenge is for you.

I’m hosting a free marketing challenge this week (March 7-9, 2025) called "Clarify Your Marketing Foundations." We’re diving into the three core parts of your marketing funnel to help you identify any gaps that might be holding you back, so you can create a stronger, more effective strategy.

By the end of the challenge, you’ll have more clarity on what’s working, what’s missing, and what to focus on next. Ready to make marketing feel more aligned and effective? Tune in to this episode to learn more, then sign up to join us!

Sign Up for the Free Challenge

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3 ways I can help you right now:

Coaching

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