Épisodes

  • Mentorship Matters: How Great Trainers Build Lasting Legacies

    Mentorship Matters: How Great Trainers Build Lasting Legacies
    Oct 29 2025
    🎙️ The Power of Play, Purpose & Client Connection with Mark GoldbergWhat if the secret to lasting client loyalty and better-trained dogs isn't just your training technique—but how well you listen?This week on Paws and Profits: Unleash Your Inner Intrepreneur, I’m joined by my longtime mentor and friend, Mark Goldberg—author, professional dog trainer, and co-writer of several bestselling books with the Monks of New Skete, including Let Dogs Be Dogs and The Joy of Playing with Your Dog.Mark and I go way back—18 years of dog training wisdom, leadership roles in the IACP, and sharing war stories from the field. In this episode, we dive deep into the evolution of training philosophies, the power of mentorship, and how to build meaningful relationships with both dogs and their people.Here’s what you’ll take away from this unforgettable conversation:
    • Why listening to your clients is the real secret to long-term success

    • How to blend training with storytelling to create deep emotional buy-in

    • What it means to "train to your standard, but send home just good enough"

    • How to use play (yes, even fetch!) as a structured training tool

    • Why understanding your client’s priorities matters more than perfection

    • How to balance high drive dogs' needs with real-world owner expectations

    If you’ve ever wondered how to build a business with staying power—this one’s a must-listen. Tune in, take notes, and prepare to laugh, learn, and maybe get a little nostalgic.🎧 Listen now at:
    https://ontariodogtrainer.com
    Facebook: https://www.facebook.com/KarenDogTrainer
    LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/👉 You can find Mark Goldberg at:
    Website: https://chicagodogtrainer.com

    #PawsAndProfits #DogTrainingBusiness #DogTrainerTips #ClientConnection #PlayWithPurpose #MarkGoldberg #KarenLaws
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    1 h et 12 min
  • The Realities of Rescuing a Dog

    The Realities of Rescuing a Dog
    Oct 23 2025
    You brought home a rescue dog, gave them love, safety, and a soft bed. So why do they still seem distant, anxious, or defiant? Why aren’t they grateful?This week on Paws and Profits: Unleash Your Inner Entrepreneur, with host Karen Laws, The Ontario Dog Trainer, we unpack one of the hardest truths in dog adoption and training — dogs don’t feel emotional debt. They don’t “owe” us gratitude… they owe us nothing. What they crave instead is a safe environment that provides clarity, consistency, and calm leadership.Through the story of Cooper the Hound, a rescue who cycled through four homes before finding peace, Karen reveals how even the most well-intentioned trainers and adopters can unintentionally set dogs up to fail — by expecting love before earning trust.In this heartfelt and eye-opening episode, you’ll learn:
    • Why gratitude is a human expectation, not a canine emotion.
    • How unmet genetic needs fuel chaos in rescue dogs.
    • What predictable structure does for a fearful or overexcited mind.
    • Why love without leadership leaves both humans and dogs frustrated.
    • How to rebuild connection through fairness, not feelings, and predictability, not petting..

    If you’ve ever looked at your rescue dog and thought, “Why won’t they just relax?”, this conversation is for you. It’s a raw reminder that rescue work isn’t about repayment — it’s about responsibility, patience, and profound understanding.👉 Tune in now to learn how to trade expectations for empathy — and transform gratitude into genuine trust.🔗 Connect with Karen:
    Website: https://ontariodogtrainer.com
    Facebook: https://www.facebook.com/KarenDogTrainer
    LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/#RescueDogs #DogTraining #DogTrainerPodcast #DogBehavior #Leadership #KarenLaws #PawsAndProfits #ProfessionalDogTrainer
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    23 min
  • How Stress Shapes Dog Behavior (and How to Fix It)

    How Stress Shapes Dog Behavior (and How to Fix It)
    Oct 9 2025
    🎧 What’s Really Going on Inside Your Dog’s Brain? Featuring Dr. Melanie OuedWhy do some dogs crumble under pressure while others bounce back stronger? And what does stress really look like in the canine brain?In this powerhouse episode of Paws and Profits: Unleash Your Inner Intrepreneur, Karen sits down with the brilliant Dr. Melanie Oued—a leading canine neuroscientist and founder of Canine Decoded—to unravel the science of stress, behavior, and resilience in dogs.Whether you’re a dog trainer, a pet owner, or someone trying to decode a “mystery mutt,” Melanie breaks down complex brain science into bite-sized, actionable insights that will forever change how you train, communicate with, and support your dog.In this episode, you'll learn:
    • Why avoiding stress can actually make your dog less resilient

    • How short-term stress builds long-term confidence

    • What cortisol really does in your dog’s brain—and when it becomes a problem

    • How chronic stress rewires a shelter dog’s behavior (and what you can do about it)

    • Why genetics matter more than most owners realize—especially in working-line dogs

    • What to ask a breeder before bringing home a puppy

    This conversation blends neuroscience with real-world dog training like you've never heard before.🎯 Don’t miss this one—especially if you’re training, raising, or rescuing dogs with complicated behavior.🎙️ Listen now and share with a fellow trainer or dedicated dog owner.

    🔗 Website: https://ontariodogtrainer.com
    🔗 Facebook: https://www.facebook.com/KarenDogTrainer
    🔗 LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/You can find Dr. Melanie Oued at:
    🌐 Website: https://www.caninedecoded.com
    📱 Instagram/Facebook: @caninedecoded

    #DogTrainingTips #CanineScience #ResilientDogs #DogTrainerPodcast #KarenLaws #PawsAndProfits #CanineNeuroscience #DogBehaviorExplained #PetProfessionals
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    57 min
  • Stop Dreading Email Marketing: Liz Wilcox Shares How to Make It Work for You

    Stop Dreading Email Marketing: Liz Wilcox Shares How to Make It Work for You
    Sep 25 2025
    Do you avoid writing emails because they feel pushy, awkward, or like one more digital chore you’d rather skip?In this episode of Paws and Profits, Unleash Your Inner Intrepreneur, I sit down with the unstoppable Liz Wilcox, known as The Fresh Princess of Email. Liz is an email strategist who helps business owners like you ditch the overwhelm and actually enjoy writing emails that sound like you and make people want to work with you.Whether you’re a dog trainer or a dog-loving business owner, Liz shares how to make email feel natural, fast, and yes—even fun. No spam, no fluff, just simple systems that build trust and bring in business.🎯 Here's what you’ll learn:
    • How to write a welcome sequence that sets expectations (and keeps people around)
      Why short, human-sounding emails outperform long-winded campaigns
    • How to get more email opens using subject lines that feel personal, not desperate
    • Why storytelling isn’t always the best approach—and what to do instead
    • How to use behind-the-scenes videos to boost trust and bookings
    • What to say when you’re not “a writer” but still need to hit send

    🔥 Ready to stop overthinking and start connecting? Tune in to hear how email can become your favorite, fastest marketing tool.🎧 Listen now:
    Website: https://ontariodogtrainer.com
    Facebook: https://www.facebook.com/KarenDogTrainer
    LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/🎙️ You can find Liz Wilcox at:
    Website: https://lizwilcox.com
    Company: https://lizwilcox.com

    #EmailMarketingTips #DogTrainerMarketing #PawsAndProfits #SmallBusinessGrowth #KarenLaws
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    39 min
  • Creating a Podcast That Converts: A Guide for Dog Trainers

    Creating a Podcast That Converts: A Guide for Dog Trainers
    Sep 11 2025
    Boost Your Dog Training Business with Podcasts: Insights from David JoyceWelcome to Paws and Profits, the podcast for dog trainers who want to grow their business without losing their sanity—or their passion. I’m Karen Laws, dog trainer, business coach, and your guide to blending your love for dogs with smart business strategies.In this episode, I’m joined by David Joyce, podcast guru and owner of Treblecock Studio. We’re diving into how podcasting can be a game-changer for dog trainers looking to attract dedicated clients who are serious about learning to "talk dog" and connect on a deeper level with their pups.Here’s What You’ll Get:
    • The no-nonsense tools you need to start a podcast on a budget.
    • Tips for creating episodes that actually matter to your audience.
    • How to use podcasts to connect with dog owners who want results (and are willing to pay for them).
    • Strategies to stand out in a crowded space without wasting time.
    • The long-term benefits of podcasting as part of your business strategy.
    If you’re ready to attract more clients, build trust, and showcase your expertise, this episode is your roadmap. David and I break it down so you can take action.Let’s talk about how to make podcasting work for your business.From first-time podcasters to established creators, David’s commitment to high-quality production ensures your voice is heard—literally and figuratively. David’s expertise will inspire you to take action and create a podcast that works for your business.
    Connect with David Joyce:
    • Website: www.treblecock.ca
    • Instagram: @treblecock_studio
    • Facebook: Treblecock Studio
    • Email: info@treblecock.ca
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    39 min
  • Grow Your Dog Training Business with Jamie Savage’s Smart Hiring Tips

    Grow Your Dog Training Business with Jamie Savage’s Smart Hiring Tips
    Aug 28 2025
    Scaling Your Dog Training Business with Smart Hiring — Featuring Jamie Savage!

    Feeling stuck wearing all the hats in your dog training business? Wondering when — and how — to start building a real team?This week on Paws and Profits: Unleash Your Inner Intrapreneur, host Karen Laws is joined by Jamie Savage, Interim CEO of Startup Canada and Founder of The Leadership Agency, to break down the exact blueprint for scaling your business by hiring the right people at the right time. Jamie shares powerful, real-world advice that every growth-minded trainer needs to hear.What You’ll Learn:
    • 🧩 How to stand out using measurable success metrics (not just marketing fluff).
    • 🚀 Why scaling your business starts with hiring talent and potential, not just experience.
    • 🗂 How to delegate tasks smartly and structure your team for sustainable growth.
    • 💰 Why financial planning is crucial before you hire — and how to do it without sinking the ship.
    • 🔥 Actionable steps for building visibility, networking wisely, and finding mentorship that actually moves the needle.

    If you’re serious about scaling — not just surviving — this episode is your playbook.
    👉 Tune in now and get ready to grow your business with confidence and clarity!

    🎧 Listen and Learn:
    Website: https://ontariodogtrainer.com
    Facebook page: https://www.facebook.com/KarenDogTrainer
    LinkedIn page: https://www.linkedin.com/in/karenlawstheontariodogtrainer/You can find Jamie Savage at:
    Guest’s Website: https://www.leadershipagency.com
    Guest’s Company Website: https://www.leadershipagency.com
    Guest’s LinkedIn: https://www.linkedin.com/in/jamiehoobanoff/
    Instagram: @jamiehoobanoffsavage
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    38 min
  • How to Stand Out in a Crowded Dog Training Market

    How to Stand Out in a Crowded Dog Training Market
    Aug 14 2025
    🎙️ From Ice Skates to AI: How to Build Online Confidence with Colin ScotlandStruggling to transition your dog training biz from in-person to online without feeling like a deer in headlights?This week on Paws and Profits, I’m joined by the brilliant Colin Scotland, marketing strategist and AI expert for purpose-driven entrepreneurs. Colin’s not just here to talk tech—he’s here to help you overcome the fear of visibility, embrace your voice, and harness AI to grow a business that feels like you.Whether you're camera-shy, overwhelmed by digital content, or just plain tired of staring at a blank blog post, Colin lays out a clear, encouraging roadmap.🎯 In this episode, you’ll discover:
    • Why mindset—not tools—is the first step to showing up online confidently
    • How to overcome camera fear with Colin’s energy hacks and storytelling tricks
    • What Google’s E-E-A-T framework means for small business visibility
    • How to prompt AI so it sounds like you, not a robot from 2012
    • Why your mess is actually your magnetic marketing message
    • How to shift from "selling" to deeply serving your people online

    🔥 Whether you’re toeing the digital waters or ready to rocket across the rink, this one will spark your courage and get you moving.👉 Tune in now and start skating like you mean it.Learn more:
    Website: ontariodogtrainer.com
    Facebook: www.facebook.com/KarenDogTrainer
    LinkedIn: www.linkedin.com/in/karenlawstheontariodogtrainer/You can find Colin Scotland at:
    Website: colinscotland.com
    Company: colinscotland.com
    LinkedIn: www.linkedin.com/in/colinscotland#DogTrainerBusiness #OnlineMarketingForTrainers #AIForEntrepreneurs #KarenLaws #PawsAndProfits #DogTrainerPodcast #SmallBusinessMindset #CameraConfidence #EATSEO #BuildYourVoice
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    49 min
  • Overcoming Video Fear: Live Marketing Tips for Dog Trainers

    Overcoming Video Fear: Live Marketing Tips for Dog Trainers
    Jul 23 2025
    Are you putting off live video because you “have a face for radio” or dread the tech headaches? You’re not alone—and you’re definitely not stuck.In this episode of Paws and Profits: Unleash Your Inner Intrepreneur, I’m joined by live video marketing expert Ian Anderson Gray. We tackle the fear, fuss, and false starts that hold dog trainers and solopreneurs back from using video to grow their business.Ian shares how live video can build trust faster than anything else online—and how even introverts (yes, including him!) can show up with confidence, without chasing perfection.🎯 Here's what you’ll learn:
    • How to shift your mindset from self-conscious to service-focused

    • Why perfectionism is killing your momentum—and what to do instead

    • How to turn one live video into a podcast, social clips, and more

    • Tools Ian recommends to make going live easy—even if tech isn't your thing

    • Why your audience wants your mistakes (yes, even barking dogs and mic flubs)

    • How to create 5 types of engaging video content using Ian’s BLAST method

    🎬 If you’ve been hiding behind the scenes, it’s time to step out and be seen. This episode will give you the clarity, confidence, and tools to finally hit “Go Live.”👉 Listen now and start showing up like the pro you are.Website: https://ontariodogtrainer.com
    Facebook: https://www.facebook.com/KarenDogTrainer
    LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/🔗 You can find Ian Anderson Gray at:
    Website: https://iag.me
    Company: https://seriouslysocial.org
    LinkedIn: https://www.linkedin.com/in/ianandersongray/#LiveVideoMarketing #DogTrainerBusiness #SmallBusinessGrowth #VideoConfidence #PawsAndProfits #KarenLaws
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    39 min