We dive into one of the most overlooked clinical skills in pelvic rehab:
👉 helping patients make sense of their own story.

Patients often arrive with narratives that are fragmented, confusing, or shaped by years of mixed messages. When clinicians accidentally adopt that narrative, both the patient and the plan of care end up lost.

We explore:

• Why so many patients lack a cohesive understanding of their condition
• How unclear stories lead to frustration, fear, and chasing answers
• Our role in helping patients build a clearer beginning–middle–future arc
• What it means to become the trusted “guide” in their journey
• Key questions that help uncover what’s really keeping patients stuck

This episode will help you reframe the way you approach the patient story — and how to use it to improve buy-in, clarity, and outcomes.

Business Owner Free Training - How to "Convince" Patients to Come to a Cash Practice

If you're a business owner, don't miss our free training on Thursday (12/11) all about converting patients. Replay will be available for a limited time. Register to join at www.pelvicptrising.com/convince.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

🎙️ Why 90% of Pelvic Health Business Owners Aren’t Hitting Their Financial Goals

We break down exactly why so many pelvic health business owners struggle financially — and what to do about it.

This episode is based on data from our community and our experience working with more than 800+ pelvic rehab business owners.
And the truth?
Most owners aren’t missing their financial goals because 'people are afraid of spending money' or 'it just isn't working in my town or they’re “bad at business.”

They’re missing them because the system they’re operating in makes financial success nearly impossible without addressing 5 key issues:

1️⃣ Time — The #1 Business Killer

Whether you’re a solopreneur drowning in admin or a multi-clinician owner still seeing too many patients, time constraints choke your revenue more than anything else.

2️⃣ Pricing — Starting Too Low and Staying Too Low

Most owners undercharge for years… sometimes forever.
Your pricing has to support your life — not just cover rent.

3️⃣ Marketing — “People Find Me on Google” Is Not a Plan

If you can’t tell us exactly where you’d go to find five new leads this week, you don’t have a marketing system.
And without one? You can't control the growth of your business.

4️⃣ Conversions — You Don’t Need More Leads. You Need to Convert the Ones You Have.

If you’re not converting at least 70% of inquiries, you’re leaking money.
This is one of the highest ROI skills you can fix.

5️⃣ Consistency — The Most Underestimated Skill in Business

Life will happen. Burnout will happen.
Systems are what allow your business to survive when you can’t run at 100%.

The Big Picture:

A pelvic health business is a get-rich-slow scheme.
It works — but only if you fix the system and run it consistently over time.

🚀 Ready to Stop Guessing and Start Growing?

The Business Accelerator opens soon!
Six months.
Weekly coaching.
The systems you’ve been missing.
A community that actually gets it.

👉 Apply now at www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

🎙️ How to Choose the Right Pelvic Health Job + PelviCon Sold Out in 4 Minutes

PelviCon 2026 sold out (again!) in just 4 minutes — which is both incredible and challenging. We wish everyone who showed up at 9:00am could have gotten an in-person spot.

And TODAY is the last day to get the lowest possible price on the PelviCon Live Virtual + Recording pass!

💼 Now… let’s talk about HIRING.

Whether you’re job-hunting now or planning ahead, this episode walks you through the four things you should be optimizing for based on the season of life you’re in.

1️⃣ Optimizing for Pay

Totally valid — but make sure you’re comparing apples to apples.
Pay-per-patient vs. guaranteed hours can mean a 2–3x difference in annual income.

2️⃣ Optimizing for Flexibility

Can you adjust your start and end time? Number of days? Being off for school pickups? These are HUGE quality-of-life factors and often matter far more than an extra dollar per hour.

3️⃣ Optimizing for Mentorship + Career Growth

The reason many residencies pay peanuts is because mentorship is invaluable.
Look for structured mentorship and a program that serves you.

You’re not just taking a job — you’re building a career.

4️⃣ Optimizing for Ethos + Patient Care Model

Ask yourself:

• Will I see multiple patients per hour or one-on-one?
• Does this match the clinician I want to be?

Your fulfillment comes from doing work you believe in.

🔍 Looking for great pelvic health positions?

Use our free Hiring Map: www.pelvicptrising.com/map

It’s full of vetted pelvic health practices actively hiring PTs and OTs.

🔥 PelviCon Live Virtual + Recording

Today is the final day to get PelviCon 2026 Live Virtual + Recording for the lowest price!
👉 www.pelvicon.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!