Pest Control Success Stories kicks off with Shawn Riley, co-founder of Tactical Pest Solutions in Oklahoma City. Host Danny Leibrandt digs into how Shawn went from zero customers to $1.5M ARR in 12 years (adding about $300K in the last year) by becoming a “customer service company that happens to do pest control.” Shawn shares the early grind of balancing a full-time job while building the business, plus the role of bright red trucks, relentless community branding, and smart acquisitions (including a pivotal 2014 deal) that accelerated growth.

You’ll hear how Tactical tightened operations by promoting a service manager around the $1.2 to $1.5M mark, why over-communication (calls, text ahead, text behind, knock and notify) drives retention and referrals, and how culture is the real moat. Customers do not cancel “Caleb,” because they would feel bad doing it. Shawn also talks about joining the Pest Control Millionaires program, the impact of weekly calls, on-site time with Jonas and Jake, and finally getting a handle on the numbers with advanced bookkeeping. His next target is $3M in five years, built on people, process, and pride in the craft.

Shawn’s message to owners and techs is simple and strong: honor your craft and your customers. Treat every visit like you are a guest in someone’s home and the referrals will follow. Connect with Shawn on Facebook and LinkedIn (links in the description), and subscribe for more real, boots-on-the-ground wins from inside our Pest Control Millionaires community.

Shawn Riley, Co-Founder of Tactical Pest Solutions:

Facebook: https://www.facebook.com/Rilo51

Website: https://www.tacticalpestsolutions.com/

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Podcast Chapters:

00:00 Introduction to Shawn Riley

03:07 Early Challenges and Growth Strategies

10:42 Transitioning from Branding to Marketing

17:43 Empowering Women in Pest Control

22:23 Customer Service as the Core of Pest Control

28:39 Learning from Industry Leaders

33:16 Future Goals and Business Growth Strategies

40:17 Message To Pest Control Owners

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