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Planting the Flag

Planting the Flag

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 In this premiere episode of Insuring Your Success, host Bram Bains reflects on a milestone moment — the launch of the Maverick Insurance Brokers website, celebrated with a bold 24-hour digital billboard in the heart of Toronto’s Yonge-Dundas Square. Bram opens up about why this moment matters deeply, not just professionally, but personally. From the symbolism of “416 in the 416,” to the influence of creative culture, family, and legacy, this conversation explores what it means to build a brand with intention. He shares how his philosophy is rooted in IKIGAI — the intersection of what you love, what you’re good at, what the world needs, and what you can get paid for — and how that lens is shaping Maverick’s growth and messaging. In This Episode, Bram Talks About: Why he chose a billboard in downtown Toronto to mark Maverick’s launch The personal meaning behind “416 in the 416” How year one taught him to stay close to the ground before scaling His motivation behind building Maverick as a creative-first, values-driven brokerage The importance of bridging the gap between creatives and business owners Being a father and building a legacy that his daughters can be proud of Why creating and serving with intention matters more than performance "I don’t want to get 20 years down the line telling my daughters they can do anything, and they ask me, ‘Well, what did you do?’ This is me living it — for them." — Bram Bains Connect with Bram: WEB: www.maverickinsurance.ca INSTAGRAM: @insuringyoursuccess LINKEDIN: https://www.linkedin.com/in/brambains/ EMAIL: bram@myinsurancebroker.com Subscribe to Insuring Your Success Available on Spotify, Apple Podcasts, and everywhere you get your shows. Full Transcript: Andrea: Ready? Bram: Yeah. Let's do it. Andrea: So this billboard launch is a huge moment for Maverick Insurance Brokers. What is seeing Maverick up on that big billboard mean to you, and why is it a significant milestone? Bram: t’s a very significant milestone for me personally and intentionally. I wanted to do it here, specifically at Yonge-Dundas, just to plant a flag in Toronto. It's April 16th as well. So 416, um, just my little nod to Toronto. You know, growing up for me, I spent a lot of time around creatives and photographers, videographers and artists and things like that. So I'm very used to like the hustle and the bustle and being being around, being in the city and seeing things from a creative point of view. So this is just my way of launching and planting that flag and giving a nod to the people that I've worked with through my path. Andrea: Awesome. So what inspired you to launch the new Maverick Insurance Brokers website with a 24 hour digital billboard takeover in the heart of downtown Toronto? Bram: Yeah. Great question. The website was necessary, you know, for the path that I'm on to to build the build out a brokerage. The tech was something that was absolutely necessary going through that first year, just learning the business from the ground level, learning the admin piece and how the organization moves and how the work flows in different places. So I wanted to stay really close to the ground before I integrated the website. So going into year two, out of necessity, you know, renewals are starting to come through. Plus still prospecting new business. I needed to have something to support me so I could focus on the the growth and the clients and the relationships. So working with the MIB team and Avi and integrating the quoter tool, that is going to be, you know, essential for my growth, for the brokerages growth as well moving forward. So having that in place just alignment being 416, we've got other brands that are going up as well that I'm connected to. So my wife Gurpreet, she's championing The Gratitude Company and the messaging really being 4 1 6 was Toronto, What are you grateful for? So that really set a deadline for me to execute towards and get the website in place. Andrea: So this campaign is more than just about insurance. So what's your bigger vision for the message that you're trying to share with this launch? Bram: Yes. So the message for me, I'm really pouring a lot of myself into this business and designing and creating it in a way that's in alignment with who I am as a person. So for me, a big philosophy that I believe in is the IKIGAI philosophy. And that is what you love, what you're good at, what the world needs and what you can get paid for, and just blending all of those different elements in into the insurance brokerage. I've been doing insurance now for going on 13 years, so it's the accumulation of my experiences and my relationships blended into what I can offer to the world. Service, People, Relationships, Integrity. You know, all of these things are values that I'm alchemizing and putting together into the brand. So to me, that's what Maverick stands for. Maverick is an independent thinker, somebody ...

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