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Play with Purpose: Reimagining Childhood through Creativity, Community & Care with Joanne Baldock

Play with Purpose: Reimagining Childhood through Creativity, Community & Care with Joanne Baldock

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In the latest episode of The Spark Changemakers Podcast, Nikki speaks with Joanne Baldock, founder of Heol Chwarae Rôl – Role Play Lane, a vibrant community hub in South Wales using imaginative play to support children, families, and young people with additional needs.

From her roots in teaching to creating an inclusive, joyful space where learning happens through real-world role play, Joanne shares how her passion for creativity, community, and compassion sparked the creation of a social enterprise that’s so much more than just a play centre.

Together, Nikki and Joanne explore:

  • The transformative power of play in early childhood development
  • Why imaginative environments grounded in real life are vital for building communication and life skills
  • How Role Play Lane supports family wellbeing, neurodivergent children, and community connection
  • The challenges of funding, burnout, and being a changemaker in today’s world and why being wired differently might just be a superpower

This is an inspiring listen for educators, parents, and anyone dreaming of a more human, heart-centred way of raising the next generation.

Connect with Joanne:

  • Learn more about Heol Chwarae Rol - Role Play Lane on their website
  • Follow Role Play Lane on Facebook
  • Connect with Joanne on LinkedIn

Don't forget to check out Season 1 and 2 of The Spark Changemakers Podcast here.

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