Send us a text

What if your best marketing isn’t marketing at all, but the way you show up when it costs you? That’s the heartbeat of our conversation with Alicia Jarboe, the Worcester-based realtor and nonprofit leader who proves that relationships, not transactions, build businesses that last.

We dive into the practices that turn clients into community: thoughtful follow-up, handwritten cards, and client appreciation nights that feel like family gatherings. Alicia shares how transparency, like telling a seller to wait out short-term capital gains or walking away from a misaligned deal, creates trust that compounds into multi-year referrals. When rates spike and deals stall, she leans on diversification, stress-tested systems, and a simple priority framework that keeps her son and family time as non-negotiable “rocks,” while still delivering for clients.

Alicia also opens up about the hard season that sparked the Jarboe Foundation: insurance shocks, a foreclosure, and the choice to build the kind of help they once needed. Now a 501c3, the foundation’s Thanksgiving project fed 173 families and partners with schools and pantries to meet real needs—coats, boots, blankets—over “nice-to-have” gifts. Looking ahead, Alicia outlines a compelling vision for a community garden and pantry integrated with their real estate work, creating year-round dignity and hands-on impact for local kids and families.

Expect practical wisdom you can use today: how to say no with empathy, how to design follow-up that feels like friendship, and how to ride the market roller coaster without losing your values. If you’re ready to trade quick wins for enduring trust, and turn your business into a force for good, this conversation will give you both a blueprint and a push.

If this resonated, subscribe, share with a friend who needs the long game, and leave a review to help more people find the show.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.