Episode 88 - Building Your Podcast Editing and Support Business - Designing Your Free Offer So It Sells You

How to package what you give away so it leads naturally to paid work.

Key points:

• Pick one specific service to offer free:
• Example: “First full edit free,” “One free audit of your show,” or “One launch episode edited for free.”

Make your free offer outcome-focused, not tool-focused:

• “Cleaner audio and tighter pacing” hits harder than “I’ll use Audacity for EQ and compression.”

Set scope clearly:

• Max episode length.
• Number of revision rounds.
• Turnaround time.

Build in a simple upgrade path:

• “If you like this, here’s my monthly package.”
• Show the regular price on the free invoice as “$0” so they see the value.

Call to action:

• Draft a one-paragraph description of your free offer plus bullet points for what’s included and excluded.

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Episode 87 - Building Your Podcast Editing and Support Business - Why Free Is Your Secret Weapon

The mindset shift – why doing work for free (strategically) can be the fastest way to get clients, proof, and confidence.

Key points:

• The difference between “working for free” and “being taken advantage of” – free as an intentional marketing channel, not your permanent business model.​
• What early clients really need to see: reliability, communication, and results more than a big portfolio.

How a handful of well-chosen free projects can give you:

1. Before/after audio samples.
2. Testimonials and reviews.
3. Case studies for your website.

Clear boundaries: time-limited or project-limited free offers, so you don’t burn out.

Call to action:

• Define a personal “free work cap” (e.g., 3–5 free clients or 10 free episodes) and write it down.

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https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you

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Episode 86 - National Podcast Post Month NaPodPoMo - Why a Month of Daily Episodes Might Be A Great Challenge for Your Client

Welcome to the Podcast Editing and Support Show with Dave! In this episode, Dave dives into why November is a crucial month for podcasters—it’s National Podcast Post Month, a chance for podcasters to challenge themselves with 30 episodes in 30 days. Whether your clients can record a quick 2–5 minute episode or longer shows, this challenge builds momentum and podcasting muscle that pays off long-term.

Dave also highlights the vital role podcast editors and support professionals play—not just editing audio but being advisors and resources who keep their clients informed about podcasting news, trends, and opportunities. Listeners learn why staying current with industry updates, tools, and events like Podcast Movement and National Podcast Post Month can bring immense value to their podcasting clients.

The episode encourages editors to launch their own podcasts, dive deeper into the podcasting ecosystem, and become true partners in their clients’ success rather than just technicians.

• What is National Podcast Post Month (#Napodpromo) and why it matters
• The power of the “30 episodes in 30 days” challenge for podcasters
• Why podcast editors need to stay informed and proactive for their clients
• Important podcasting events and resources to track (Podcast Movement, Podnews.net, International Podcast Day)
• The value of editors knowing technical and business sides of podcasting
• How editors can go beyond removing ums and ahs to be real podcasting coaches
• Encouragement for editors to create their own short podcast series to understand the full process
• Tips on educating clients about new tools, distribution platforms, and podcast news

• National Podcast Post Month website (link in show notes)
• Podcast Movement (all sessions available free on YouTube)
• Podnews.net by James Cridland and Sam Sethi

If you’re a podcast editor or support person, put National Podcast Post Month on your calendar for next year and encourage your clients to participate. Start your own podcast to expand your podcasting knowledge and bring unparalleled value to those you serve.

Need help or want to hire a podcast editor? Visit podcasteditingandsupport.com to connect with Dave and his team.

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https://podcasteditingandsupport.com/

Our new home for this podcast - Captivate.fm

We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you

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