Podcast Success Secrets: Melissa Lohrer's Strategic Approach to Sponsorships and Branding
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Podcast Success Secrets: Melissa Lohrer's Strategic Approach to Sponsorships and Branding
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In this episode, Cara sits down with Melissa Lohrer, founder of Waverly Ave Consulting, who shares her inspiring foray into podcasting with partner Meredith. From a spontaneous retreat to tackling legal challenges and rebranding, Melissa's story is one of resilience and innovation. Discover how their collaborative mindset led to significant sponsorships and 1,000 downloads in just nine weeks. We’ll explore their unique monetization strategies, the power of authentic partnerships, and the importance of bringing women’s voices to the forefront in business. Join us for a conversation that inspires collective growth and success.
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