Welcome to another episode of Podcaster Plus, the podcast designed to help you simplify, automate, and ultimately grow your own show.

In this episode, host Nathan Wrigley takes a deep dive into a crucial subject that often gets overlooked by podcasters: the significant role search engines play in determining the success and discoverability of your podcast.

It’s not just Google or Bing that matter anymore. These days, listeners are discovering new podcasts through search bars on platforms like Apple Podcasts, Spotify, and other popular listening apps, each of which acts as its own search engine, indexing millions of shows and episodes. We underscore how important it is to optimize your presence so your podcast stands out in these crowded spaces, highlighting some compelling statistics about how a large percentage of listeners rely directly on search results to find fresh content.

You’ll gain a clear understanding of how search engines process podcast information, focusing on the role of metadata such as your show and episode titles, descriptions, keywords, and categories. We explain how providing episode transcripts can give search engines even more content to index, further increasing your chances of being found by new audiences. You’ll also get actionable steps on how to optimize every text aspect of your show, from crafting keyword-rich titles and detailed episode summaries to using tools for keyword research and integrating those findings naturally into your content.

But we don't stop there. Also covered is the broader promotional tactics, including the value of having your own podcast website, submitting your show to multiple directories, encouraging ratings and reviews, and using social media to expand your reach. Plus, you’ll learn about the key metrics that can help you track your SEO progress, like downloads, rankings, reviews, and website traffic, and discover the tools that make monitoring these indicators easier.

If you’ve ever wondered why your podcast isn’t reaching as many ears as it deserves, or you’re simply looking for expert guidance on boosting your show’s profile, this episode is a must-listen. By making SEO and discoverability a central focus, you’ll move closer to ensuring your podcast not only sounds great but is easy to find and share.

Join Nathan for a practical and motivational discussion loaded with steps you can take right now to grow your audience and achieve lasting podcasting success!

Welcome to another episode of Podcaster Plus!

This time, host Nathan Wrigley takes us on an exploration of one of the most talked-about trends in podcasting today: using AI to create your show’s content.

With artificial intelligence tools like Jasper, Copy AI, and Google’s NotebookLM promising greater efficiency and faster content creation, it can be incredibly tempting for busy podcasters to hand over the creative reins.But is relying on AI really the best move for your podcast in the long run?

In this episode, Nathan unpacks the potential pitfalls of using AI as your main content creator.

He discusses the risks of ending up with bland, generic episodes that lack originality and a distinctive voice, the danger of spreading inaccuracies or ethical missteps, and the possibility of stifling your own growth as a creator.

On the flip side, he acknowledges where AI truly shines, as a brainstorming partner, for rapid outlining, or transcribing interviews.

He also delivers some tips for podcasters who want to get the most out of AI without sacrificing the personality and authenticity that makes their show stand out.

Whether you’re curious, skeptical, or already experimenting with AI, this episode offers advice on embracing these new tools while always keeping your unique voice at the heart of your podcast.

Remember to check out the show notes for the links to resources mentioned in this episode at podcasterplus.com/show. And we will see you next time for some more tips and tricks to simplify and automate your podcast.

Welcome to another episode of Podcaster Plus!

This time, host Nathan Wrigley takes us on an exploration of one of the most talked-about trends in podcasting today: using AI to create your show’s content.

With artificial intelligence tools like Jasper, Copy AI, and Google’s NotebookLM promising greater efficiency and faster content creation, it can be incredibly tempting for busy podcasters to hand over the creative reins.But is relying on AI really the best move for your podcast in the long run?

In this episode, Nathan unpacks the potential pitfalls of using AI as your main content creator.

He discusses the risks of ending up with bland, generic episodes that lack originality and a distinctive voice, the danger of spreading inaccuracies or ethical missteps, and the possibility of stifling your own growth as a creator.

On the flip side, he acknowledges where AI truly shines, as a brainstorming partner, for rapid outlining, or transcribing interviews.

He also delivers some tips for podcasters who want to get the most out of AI without sacrificing the personality and authenticity that makes their show stand out.

Whether you’re curious, skeptical, or already experimenting with AI, this episode offers advice on embracing these new tools while always keeping your unique voice at the heart of your podcast.

Remember to check out the show notes for the links to resources mentioned in this episode at podcasterplus.com/show. And we will see you next time for some more tips and tricks to simplify and automate your podcast.