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Podcasting for Financial Professionals

Podcasting for Financial Professionals

Auteur(s): Virginia Elder
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À propos de cet audio

Podcasting for Financial Professionals is for advisors and financial business owners who believe their expertise deserves a bigger stage—but refuse to let content creation run their life.

Hosted by Virginia Elder, founder of Podcast Abundance, this show strips away hobby-level podcasting advice and focuses on what actually works for high-trust, regulated industries: clear strategy, compliant messaging, and sustainable production that drives authority and real business growth.

If you want a podcast that filters clients, builds trust at scale, and works quietly in the background while you run your firm, you’re in the right place.


Find out more at podcastingforfinancialprofessionals.com

Copyright 2025 All rights reserved. Développement personnel Gestion et leadership Marketing Marketing et ventes Réussite Économie
Épisodes
  • Building Trust and Visibility with Your Financial Podcast—No Sponsors Needed | EP 83

    Building Trust and Visibility with Your Financial Podcast—No Sponsors Needed | EP 83
    Jan 22 2026
    Are ads and sponsors actually helping? Or just distracting listeners from your business? Your goal in having a podcast is to build trust, elevate YOUR brand, and generate qualified leads for your business. So, why try to monetize with others’ offers for pennies when running mattress ads only distracts your audience from your core message, values, and purpose? Many business owners think podcast sponsors are the key to making money, but that’s a myth. The real value comes from using your podcast to build authority, nurture trust, and guide your ideal listeners straight into your world. Forget chasing ads—focus on crafting content that turns listeners into warm leads and loyal clients. Your expertise is the asset, not ad space. If you’re ready to transform your podcast into a lead-generating machine, this episode will help you start thinking like a CEO and make every episode work for your business. Why Sponsorships Are Overrated for Financial Podcasts and What Actually Generates Client Leads Setting your podcast up for sustainable monetization isn’t about the sponsor hunt—it’s about smart strategy, clear messaging, and building deeper relationships with the right listeners. Here’s what you should know: Your Audience Is Too Valuable for Pennies Selling ad space to sponsors means sacrificing the depth of connection you’ve built. Advertisers pay by volume, not by trust, which means niche audiences like yours get undervalued. Sponsorships Distract—Not Convert Ads break up your message and send listeners in too many directions. When your call to action competes with a sponsor’s product, you lose focus. Listen in for a case study where 98% of revenue came from their signature course—not “perfect-fit” sponsors. Your Podcast Is a Relationship Engine You’re not running an entertainment show. You’re building authority, expanding reach, and nurturing leads—all without needing millions of downloads or influencer status. The Smarter Path to Monetize Your Podcast for Financial Professionals So, What’s the Smarter Monetization Path? Here are three ways you can actually make money with your podcast: Referrals: Listeners confidently recommend you because they know your expertise and values from your episodes. Intentional Email List Growth: Offer helpful downloads (think calculators, checklists, mini-trainings) as lead magnets so you can nurture contacts—no algorithms required. Selling Financial Services: Your episodes build trust and shorten your sales cycle. By the time listeners get in touch, they’re already primed to work with you. Sponsorship Isn’t the Golden Ticket—Here’s What Truly Makes Podcasts Profitable You don’t need to sound salesy to create traction. A simple, clear call to action—like “Grab my free guide” or “Book a call if you want help applying this”—goes a long way when your value is front and center. Ready to Upgrade Your Podcast Strategy? Stop thinking like a content creator chasing ad dollars. Start treating your show as the business asset it is. Your authority, visibility, and client pipeline will thank you. Shows & Financial Professionals mentioned in this episode: Money Skills for Therapists: https://moneynutsandbolts.com/podcast/ Smart College Buyer: https://www.youtube.com/@smartcollegebuyer Ready to attract more listeners? Download my free Attraction Messaging Blueprint—it’ll help you nail intros, outros, and trailers so every episode speaks right to what your audience is searching for (and desperate to hear). Free Download: https://podcastabundance.com/attraction-messaging-blueprint/ This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me at www.talktoVirginia.com Watch everything on YouTube @PodcastingForFinancialPros or Listen on any podcast app here: https://pod.link/1478414077 Follow Virginia Elder on social media: LinkedIn Instagram Facebook To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
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    13 min
  • Turning Crises into Opportunities: Communication and Marketing Strategies for Money Experts | EP 82

    Turning Crises into Opportunities: Communication and Marketing Strategies for Money Experts | EP 82
    Jan 15 2026
    Want to future-proof your business and brand? Mike Swenson, a crisis management expert unpacks practical ways financial professionals can prepare for the unexpected in this week’s episode. We covered how to build trust, why clear communication is key in a crisis, and how niching down your podcast can attract the right clients. If you're ready to elevate your authority and protect your business, you’ll want to hear this. Behind the Scenes: Branding, Podcast Production, and Crisis Messaging for Financial Advisors Ever wondered how you can proactively protect your business reputation AND strengthen client trust? We went deep into practical crisis planning, standing out in a saturated market, and how podcasting can nurture communities and authority. Takeaways for Financial Professionals & Podcasters: Build simple, repeatable crisis response frameworks—don’t let your plan gather dust. Keep your messaging genuine and ready: “The real mistake is responding too slowly, or saying nothing.” Use industry headlines as an opportunity for transparent conversations with your audience. Don’t underestimate the power of a niche podcast and authentic, behind-the-scenes content. Lean on your team’s strengths—especially your next-gen employees—to stay agile as marketing channels evolve. Growing Your Financial Practice: Podcasting Strategies and Crisis Communication Best Practices (00:03:33) A Simplicity Strategy to Handle Impending Crisis (00:09:10) Protecting Trust and Accountability in Business (00:13:02) Reputation Impact in Competitive Markets (00:14:30) Opportunistic Marketing Through Competitor Crises (00:22:40) Podcasting for Niche Audience Growth (00:28:35) Leveraging LinkedIn for Marketing (00:34:40) Growing Community Through In-Person Events (00:37:06) Creating a Concept the Public is Excited to Get Behind (00:46:34) Why You’ll Attract Unexpected Listeners Outside Your Niche Crisis Trak for Financial Firms: Essential Planning Advice from PR Veteran Mike Swenson Crisis, especially in finance, isn’t always caused by you. A partner’s scandal or a client’s negative publicity by association can affect your reputation. Mike Swenson provided some real-world examples, underscoring that the damage often comes not from the event, but from mishandling the response. "If something happens to a financial advising company or someone in our space, that also happens to us because now customers are reading or hearing about that, seeing it on social media platforms. And so naturally, as a customer, I'm going to go, well, I know that's company A over here and I'm with company B, but it plants a slight seed of doubt. Could that happen to my advisor?" - Mike Swenson If your communication is slow or tone-deaf, you'll lose trust, which hits your bottom line more than the crisis itself. That's why proactive outreach, especially when competitors stumble, can be a powerful brand-building moment. No one is immune, but everyone can choose how they respond. Follow Mike Swenson: LinkedIn: https://www.linkedin.com/in/mikeswenson1/ Company: https://crisistrak.com/ Podcast: https://www.kcmarketinglegends.com/ This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com You’ll find equipment & software recommendations and downloadable templates at www.PodcastAbundance.com. The Conference Toolkit will help you use your existing content to stay top of mind, add value, and build long-term relationships post-event. Download it for FREE at https://podcastabundance.com/conference-toolkit/ Watch everything on YouTube @PodcastingForFinancialPros Follow Virginia Elder on social media: LinkedIn Instagram Facebook To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
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    53 min
  • Using Your Podcast as a Separate, Credible Revenue Stream Outside Your Advisory Firm | EP 81

    Using Your Podcast as a Separate, Credible Revenue Stream Outside Your Advisory Firm | EP 81
    Jan 1 2026
    What if your podcast wasn’t meant to bring clients into your advisory firm at all? This episode explores a different, highly intentional approach—using podcasting as a standalone business asset that builds credibility, supports compliance, and creates diversified income outside your firm. Meet Shari Rash, host of Everyone’s Talkin’ Money, and listen to us unpack a very different podcast strategy. Her podcast is not designed to attract advisory clients. Instead, it operates as an Outside Business Activity (OBA)—a separate brand that generates income through sponsorships, book sales, and speaking engagements. Shari launched her show during the early days of the pandemic after purchasing a client list and needing a scalable way to stay connected. What started as private client communication evolved into a public platform—one that allowed her to establish credibility as a money expert without crossing compliance lines tied to her advisory firm. “I’m not trying to give financial advice. I’m trying to cut through the junk and help people understand why they’re stuck.” — Shari Rash This episode is especially valuable if you’ve ever wondered whether podcasting has to be about lead generation—or if there’s another, equally strategic path available. Diversifying Income as a Financial Advisor: Creating an OBA, Navigating Compliance, & Attracting Sponsors (00:05:50) Taking Your Financial Advisory Practice Online (00:09:38) Your Show’s Natural Evolution from Attractor to Nurturer (00:11:28) Reevaluating Your Podcast’s Purpose (00:15:29) Engineering Trust-Building Content (00:20:41) Finding Forward-Thinking Mentors in Financial Services (00:25:56) Structuring Content to Guide, Not Advise (00:30:44) Solo versus Guest Interview Frequency (00:32:22) The Early Struggles of Recording Solo Episodes (00:37:10) Maintaining Efficiency with Podcasting through Repurposing Content A Behind-the-Scenes Look at Podcasting as an Outside Business Activity A Podcast Can Be a Business Asset—Not Just Marketing Shari’s podcast began as a way to communicate with clients but evolved into a separate income stream. If you’re creative and strategic, your show can serve purposes beyond lead generation. Clear Separation Reduces Compliance Friction By keeping her podcast and advisory firm completely separate—no cross-selling, no financial product promotion—Shari protects trust and avoids regulatory headaches. Structuring a Podcast as an OBA Shari’s approach includes: A separate LLC for the podcast No advisory services promoted on the show Content focused on behavior, mindset, and real-life money conversations Monetization Without Client Confusion Instead of advisory leads, Shari monetizes through aligned lifestyle sponsors, book sales, and speaking—opening doors many advisors never consider. The Reality of High-Output Podcasting Shari produces three episodes per week, largely solo. It’s not for everyone—but her transparency around efficiency, batching, and audience feedback is eye-opening. A Smart Way To Use Podcasting in a Regulated Industry Podcasting doesn’t have to fit into one box. If you’re intentional about structure, messaging, and compliance, your show can become a creative outlet, a credibility engine, and a legitimate revenue stream—without ever acting as a client funnel. If you’ve felt boxed in by the “your podcast must generate leads” narrative, this episode will expand what you believe is possible. Follow Shari Rash: LinkedIn: https://www.linkedin.com/in/shari-rash/ Company: https://www.gwawealth.com/ Podcast: https://www.everyonestalkinmoneypodcast.com/ Instagram: https://www.instagram.com/everyonestalkinmoney/ This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Podcast Clarity Call™ call with me. www.talktovirginia.com Ready to Restart or Rethink Your Show? If you want to craft engaging intros, outros, and trailers that actually convert listeners into quality leads (no matter your income goals), grab our free Attraction Messaging Blueprint—your plug-and-play guide to making every segment count. Get it here: podcastabundance.com/attraction-messaging-blueprint Watch everything on YouTube @PodcastingForFinancialPros Follow Virginia Elder on social media: LinkedIn Instagram Facebook To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com
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    40 min
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