Épisodes

  • 5 signs you & your business are ready to launch a podcast.

    5 signs you & your business are ready to launch a podcast.
    May 24 2022
    Are you waiting for a sign to start your podcast? Experiencing FOMO but still not sure it’s the right step for you? Then you’re in luck, because I’m sharing 5 signs you and your business are ready to launch a podcast. I’m talking: - Who a business podcast would work best for - The surprising benefit of having a podcast for your business - The one piece of information you may be missing Interested in joining the beta programme? Register your interest at https://weareparler.co/contact and I’ll drop you an email back with more details. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    8 min
  • Where podcasting fits into your marketing strategy.

    Where podcasting fits into your marketing strategy.
    May 17 2022
    Just where does your podcast fit into your marketing strategy? While there’s no one-size-fits-all approach to marketing your business, I do have strong opinions on what the best way to go about it is if you, like me, prefer to spend more of your time working on your business instead of marketing it. I know, strong opinions? Me? Shocker right? So in this post I’m going to be sharing my approach to content marketing, where a podcast fits into that, and what the benefits are of following my lead. I’m talking: - What goes into content marketing - The three platform types you need for success - Putting together your content marketing strategy - Strategic content marketing topics Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    9 min
  • Why I prefer audio content to market my business (aka audio vs video)

    Why I prefer audio content to market my business (aka audio vs video)
    May 10 2022
    The biggest challenge I see my clients facing is figuring out how to market their business without the marketing turning into a full time job all on its own. Content marketing is a Big Deal, but it’s easy to become overwhelmed. Throw video into the mix and things can become … demanding, which is why I’m sharing my thoughts on what is essentially audio vs video. I’m talking: - Why everyone says video is so important - Why long form video isn’t actually important - The benefits (and joys) of audio content - Balancing your content formats for greater success Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    9 min
  • Lessons learned from an unplanned podcasting break.

    Lessons learned from an unplanned podcasting break.
    May 3 2022
    So I accidentally took 3 months off from everything except client work without telling anyone Taking time off when needed is something I believe in big time, just disappearing isn’t. So for that, I apologise. But it lit a fire under my arse for this episode because there’s ways I think a break, planned or unplanned, should be handled and I failed to do any of it. Hindsight (and learning) is 20/20. I’m talking: - incentivising your return to podcasting - managing expectations - apologising taking a break Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    10 min
  • Choosing the right podcast format for your business goals.

    Choosing the right podcast format for your business goals.
    Apr 26 2022
    We don’t have any stats on the structure of business podcasts, at least none that I could find after an exhaustive two minute Google search, so I’m going to go out on a limb here and say that 86.3% of all business podcasts use the interview format. I mean, don’t take my word for it because I just pulled that number out of thin air , but it feels like you can’t scroll through a podcast directory without falling over interview shows. If you’re new to podcasting and are wondering what format to use for yours, it can be easy to follow the crowd because they must know something you don’t, right? So in this post I’m walking you through how to pick the best format for your podcast so that by the end you’ll be able to confidently choose what format, or formats, you’re going to use for your show that’ll help with your business. I’m talking: - What exactly is a podcast format - The three podcast formats I recommend for business owners - How the Interview format really gets you results - When you want to take advantage of the Solo format - How the Co-Hosted format makes your audience feel about you Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    15 min
  • 5 tips for starting a binge-worthy business podcast.

    5 tips for starting a binge-worthy business podcast.
    Jan 25 2022
    Quit worrying so much about your podcast’s intro music and start thinking about these 5 things instead, because if you can’t bake why you do what you do and how you do it differently from everyone else in your market into your business podcast, especially if they’re charging less than you, then we need to press pause and figure it out. Whether you’re new to podcasting and trying to build authority, or you’re going through a bit of a show refresh, keep listening for my five tips for creating a bingeable business podcast. I’m talking: - What a is business podcast - Know what you want your podcast to do for you - Get really clear on who you’re talking to - Being okay with it taking a lot of time - Content and content marketing are not the same thing - Define your podcast’s USP Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    12 min
  • What is a business podcast (& why you may want one)

    What is a business podcast (& why you may want one)
    Jan 18 2022
    As a business owner, marketing is a pretty darn important activity that, I don’t know about you, but I certainly need to devote more time to. I’d even go as far as to say that marketing is the lifeblood of your business. Dramatic much? Well yes, I will admit I indulge in drama llama tendencies in these episodes, but without a way to bring in new clients, your business is really just an expensive hobby. Wanna know my favourite way to market my podcasting agency, Parler? My podcast, Podette - a business podcast designed to help me market and scale my business. Listen to get the lowdown on what makes a business podcast a business podcast, how that’s different to a normal podcast, and why you might want a business podcast of your own. I’m talking: - What a business podcast is - What makes a business podcast different - Examples of a business podcast - Why you want a business podcast for yourself Get in contact over at https://weareparler.co/contact Follow us on Instagram: @torsgrantham and @weareparler Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://weareparler.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    7 min
  • 5 essential skills to cultivate as a podcaster

    5 essential skills to cultivate as a podcaster
    Jan 11 2022
    A day in the life of a business podcaster can look very different … but when it comes to the show itself, there’s some skills that everyone can use to make their show more impactful. Whether you’re outsourcing everything but the recording to an agency like ours, or you’re DIYing the entire thing from your dining table, focusing on these five skills and honing your craft can make a big difference to the success of your podcast. And that’s what we’re here for right? Making a difference with our shows. I’m talking: - Why the every podcaster needs these core skills - Leaning into your personality on the mic - Relationship building - Creating a content marketing strategy - Selling your services with no sleaze - Structuring content for repurposing Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/
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    9 min