In This Episode

Our host Stuart Broadley, CEO of the Energy Industries Council (EIC), speaks with Martyn Cowie, Co-Founder of Tyde Digital, a fast-growing business transformation partner headquartered in Dubai. Together, they explore how Tyde Digital has carved out a unique position in a market dominated by legacy consultancies.

Martyn discusses the challenges of scaling a self-funded start up, the importance of transparency and relationship building, and the personal sacrifices behind Tyde Digital’s rapid growth. From redefining transformation methodologies to working at the coalface of the flagship Saudi project, the Port of Neom, this episode offers an honest look at how a young company can compete with established global consultancies in one of the world’s most demanding environments.

What Is the EIC? What Are the World Energy Supply Chain Awards?

The Energy Industries Council (EIC) is one of the world’s largest energy trade associations. As a not-for-profit organisation, it supports more than 950 member companies involved in the global energy value chain. EIC operatesinternationally, with offices in London, Kuala Lumpur, Rio de Janeiro, Houston, Dubai, and soon, Berlin.

It is energy agnostic, supporting all parts of the energy sector. From mature renewable onshore and offshore sectors like wind, solar and hydropower; to grid infrastructure and large nuclear; to hydrocarbon sectors like oil & gas, LNG, FPSO, decommissioning, upstream, midstream and downstream; to emerging low-carbon sectors like hydrogen, carbon capture, CCUS, energy storage, BESS, biofuels, SAF (sustainable aviation fuels), and geothermal.

EIC provides a wide range of services, including access to global market intelligence, CAPEX and OPEX project data, consulting support, events, business development opportunities, and advocacy. It also facilitates connections with key decision-makers and policymakers in the energy sector worldwide.

The organisation is behind the World Energy Supply Chain Awards (WESCA), which celebrates excellence and innovation across the energy supply chain. EIC also publishes the annual Survive & Thrive Insight Report, which explores the strategies member companies are using to grow in an increasingly complex and competitive global energy landscape.

EIC’s members bring exceptional capability across engineering, manufacturing, services, technology, innovation, digital solutions, and asset management. Collectively, they represent the future of the energy industry, driving the net zero agenda, enabling the energy transition, and advancing sustainability and a just transition.

Stay Connected with EIC

• ⁠⁠⁠⁠Learn more about the EIC⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠Explore EIC membership⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠Read the Survive & Thrive reports⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Learn more about the Five Golden Rules for a Healthy Energy Supply Chain⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠Learn about EIC Consult⁠⁠⁠⁠

• Contact Stuart Broadley about doing your own C-level EIC podcast at Stuart.Broadley@the-eic.com