Power Kid Podcast: Kevin Daniels | Fun In Motion Toys
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Power Kid Podcast: Kevin Daniels | Fun In Motion Toys
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In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Kevin Daniels, President and Co-Founder of Fun In Motion Toys to the show. Fun In Motion is the four-time Toy of the Year (TOTY) finalist behind mesmerizing toys including Shashibo, Spin Ball, and Wandini.
On the show, Daniels explains how an activity invented by the indigenous people of New Zealand became the inspiration for Fun In Motion Toys' first product. He and Albritton go on to discuss the success of Fun In Motion with independent retailers and the methods used to grab customers' attention. Following the backstory on Shashibo, Daniels shares insight into how the company is leveraging its existing items to break into new product categories.