This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world.

If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own?

This is the number one thing that wears me out and it’s one of the main reasons I left agency life. I got tired of seeing doctors trying to read marketing reports like they were lab results. You are not supposed to do this by yourself. You need a real strategy, a real team, and people who know exactly what they’re doing.

I even shared a story from a recent coaching call where someone insisted on figuring it all out alone, and her ads weren’t converting at all. It didn’t have to be that way.

So hit play. We’re talking about what it really means to lead like a CEO, stop being your own bottleneck, and build a business that actually grows.

Key Takeaways

You’re Not a Marketer – If you didn’t go to marketing school, you shouldn’t be managing your own campaigns and strategy. Period.

The DIY Hustle Is Hurting You – Doing it all yourself isn’t just exhausting. It’s blocking your growth.

Marketing Requires Experts – A qualified social media manager and ads manager with health niche experience can change everything.

Delegate Like a CEO – Stop micro-managing and let experts do their job so you can stay in your zone of genius: healing.

Product Plus Strategy Equals Results – Your job is to create a great offer. Their job is to make it sell.

Even Marketers Need Management – I’m a marketer married to a marketer, and we still pay $5K per month for someone to manage our campaigns. That’s how serious it is.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

You went to school. You got the credentials. You did everything right. So why are green juice influencers out here getting more trust than you?

Some of the biggest voices in health right now don’t even have medical degrees. They’ve got engagement, they’ve got connection. Over 70 percent of Gen Z gets their health advice from TikTok and YouTube before they ever go see a provider. That’s the world we’re living in.

Doctors are dropping the “Doctor” from their bios. Coaches, mentors, holistic guides are rising up. Lived experience is rivaling institutional knowledge. The hierarchy has changed. Trust is no longer top down, it’s sideways, it’s vibe based. And yeah, it stings, especially when you’ve spent years earning those credentials only to feel like nobody cares.

I work with disruptive clinicians, licensed or not. They’re healing, they’re reversing conditions, they’re building real businesses, and they know how to connect. So if you want to stand out in this wild digital health space, you’ve got to double down on education, get clear on your story, and build a brand that connects. Because connection is currency now, that white coat alone isn’t enough.

Key Takeaways

Authority Has Shifted – Gen Z prefers lived experience and relatability over credentials when seeking health advice.

Trust is Horizontal – Influence now flows through connection, not hierarchy. If your content doesn’t connect, it doesn’t convert.

Doctors are Rebranding – Licensed professionals are ditching traditional titles online to show up as holistic mentors, guides, and coaches.

Credentials Aren’t Enough – Your degrees don’t guarantee credibility in the online space. Your story, your energy, and the way you educate are what make people listen.

Education + Storytelling = Impact – Go beyond facts. Teach with emotion. Share your “why.” Make your expertise human and accessible.

Connection is Currency – You don’t need to dance for TikTok, but you do need to show up boldly, consistently, and authentically.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

I know the leadership books say take the high road, stay classy, kill them with kindness. But what if we had some tools in our bag for when we just need to be a little professionally petty? I’m talking subtle, passive-aggressive, but still very effective energy that reminds folks exactly who they’re dealing with.

I’ve been in too many scenarios where people mistake kindness for weakness. And especially for us as health and wellness business leaders, I think we need to practice the art of being professionally petty. So today, I’m pulling out my notes and sharing 10 of my most powerful petty leadership moves. These are the things I do to keep my boundaries tight, my peace intact, and my leadership energy strong without saying too much. Because sometimes the best response is receipts, a sweetie, and a well-placed dot-dot-dot.

Key Takeaways

The Power of Receipts – Keep your screenshots, save those emails, and hit them with the “per my last message” energy.

Desired Outcome Check-In – When folks get messy or unclear, stop everything and ask, “What is your most desired outcome here?”

Petty Salutations – “Hi sweetie” or “Okay, friend” hits differently when you're setting boundaries with a smile.

The Ellipses and Smiley Emoji Combo – A little ellipses and a smirk emoji can say a lot without saying anything. Use carefully.

The Triple Question Mark – If I don't hear from you, I’m hitting you with just “???” and letting it marinate.

Professional Petty Is Strategy – This ain't about being mean. It's about being clear, protecting your peace, and keeping your leadership sharp.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

There are millions of dollars on the table if you step just a little bit outside your normal audience. People ask me all the time, “Lauren, how do I attract folks that don’t look like me, don’t dance like I do, don’t love like I do, without being weird or inauthentic or missing the mark altogether?”

Diversity goes beyond skin and ethnicity. It’s age, gender, culture, and income level. A Black woman in menopause has a different experience than a white woman in menopause. Our DNA is different, our trauma is different, the way stress is carried in the body is different. That means the way we market has to be different too. I’m breaking down how to research, speak the language of the people you want to reach, and create content that truly resonates.

Key Takeaways

Diversity is Multifaceted – It includes age, gender, culture, income, and lived experience.

Language Matters – Wellness buzzwords don’t always land. Learn the words your audience uses.

Do the Research – Watch their shows, see what’s trending, listen to their music, and study how they talk.

Micro-Niche Your Content – Test specific offers like gut health for Latinx families or biohacking in your 20s.

Partner With Communities – Connect with barbershops, churches, sororities, and local leaders who already have trust.

Representation Builds Trust – Hiring diverse team members or creating multilingual content shows you are for them.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What do you think is the ultimate flex right now? Is it the Bugatti you pull up in? Is it the big house you just bought? Maybe your kids' private school? No. The real flex is youth energy and longevity. The US wellness economy just hit 2 trillion and everybody from Netflix biohackers to Bravo stars is chasing the fountain of youth

I am breaking down how you, as a health entrepreneur, can ride this wave and stand out. I want you to think about how to create a wellness flex package in your business that focuses on longevity. I want you to speak directly to transformation, like feel younger, live younger, and show it in how you represent yourself. Whether you are repackaging what you already offer or partnering with local providers you can do this

Key Takeaways

The New Flex – Youth, energy, and longevity are the ultimate status symbols patients are seeking today.

Longevity Packages – Every practice can offer an age-defying protocol, blueprint, or wellness plan with an aspirational name.

Marketing Language That Converts – Speak to transformation: “feel younger, live younger,” not just hormone regulation.

Repackage What You Have – You don’t always need new services, just fresh positioning and client testimonials.

Collaborate to Elevate – Partner with local wellness providers offering cryo, red light, salt rooms, and sound baths to expand value.

Wellness Nights Out – Create events that feel cooler than happy hour, blending community with cutting-edge health trends.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What happens when the passion that fueled your business starts to feel like pressure? I know that moment well, the one where you wake up and think, “I don’t want to do this anymore.” I share the truth about burnout, the pivots that saved my career, and why so many of my clients find me right in the middle of their own reboot.

I walk through what it means to shift from overworked and overwhelmed to balanced and profitable. From concierge models to functional medicine pivots to shutting down entire clinics to follow joy, these are the moves that help health entrepreneurs find their sweet spot again. If you’ve ever felt drained by your business, this is your sign that change is possible and necessary.

Key Takeaways

Burnout is The Sign – Your structure and offers need to shift.

Pivot Points Create Possibility – Many practitioners thrive after moving from sick care to wellness or from traditional models to concierge and integrative care.

Profits Require Boundaries – Pricing fears and patient-pleasing keep too many health entrepreneurs stuck in unprofitable models.

Systems Build Freedom – Delegation, digital offers, and marketing support turn overwhelm into growth.

Passion Can Be Renewed – Protecting your energy and joy ensures you can serve with excellence and longevity.

The Sweet Spot Exists – Build a business where passion feels like pleasure instead of pressure.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

Running a health business can feel overwhelming and isolating. I know what it’s like to close up shop and sit in the car with the weight of every decision on your shoulders. From hiring to payroll to patient care, the pressure to handle it all alone can leave you drained and disconnected.

I break down decision loneliness, emotional loneliness, and social loneliness and share how each one affects your energy, relationships and business. This conversation is for every health entrepreneur who feels the weight of building a practice on their own and wants a path to real connection clarity and growth.

Key Takeaways

Entrepreneurship Loneliness – Why isolation is the hidden epidemic for health business owners.

Decision Fatigue – The stress of being the only decision maker for hiring, pricing and marketing choices.

Emotional Weight – Carrying the pain of patients and clients without healthy outlets creates burnout.

Social Isolation – Distance from family, friends and team members grows when everything is on your plate.

Impact on Mental Health – Unshared burdens lead to anxiety, depression and stalled business growth.

Building Support Systems – Delegation therapy and community are essential tools for scaling with ease.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

Right now we are smack in the middle of a health care revolution. People are waking up to the fact that insurance is broken, conventional medicine is limited, and we want more for our bodies, our energy, and our future. Cash-based practices are booming because they’re giving patients what they actually want.

I share why my own family stopped paying for traditional insurance, what that taught me about the industry, and how today’s patients are spending their money differently. This is the moment to get real about how you’re practicing, who you serve, and how you’re setting yourself apart.

Key Takeaways

Two Systems in Play – One system is built for emergencies, the other is built for healing and transformation.

Insurance is Running the Show – Premiums, deductibles, and limits on care are leaving patients frustrated and providers undervalued.

The Consumer is Awake – Especially those over 40 who are dictating spending, demanding results, and ready to invest in longevity.

Cash-Based Clinics Are Winning – Hormone programs, weight loss, concierge primary care, and root-cause medicine are thriving.

Differentiation is the Edge – Standing out means getting crystal clear on your niche and showing patients that you are the expert for them.

The New Story of Care – Longer visits, personalized programs, accountability, and real connection are what keep patients coming back.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.