Power of Audio: The Art and Science of Sonic Advertising
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Power of Audio: The Art and Science of Sonic Advertising
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In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to captivate, connect and convert audiences. From creative approaches to ad targeting, performance metrics, and the role of AI in crafting audio ads, this episode is packed with actionable insights for marketers and media enthusiasts alike.
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