Powering Up Innovation with Design Thinking & Behavioral Science
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Powering Up Innovation with Design Thinking & Behavioral Science
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Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by Michael Barry, associate consulting professor at Stanford University and a researcher, designer, and educator at Quotient Design Research. The duo explore “needfinding” and how behavioral science can give designers a key to what makes consumers tick. Listen as Michael shares his insights on ethnographic techniques that work better among Asian vs. Western cultures, striking a balance between design and engineering, and much more. Press play and enjoy this fascinating episode of NudgeTalk Asia, brought to you by Ogilvy Consulting.
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