How can a mentorship-driven approach create an orthodontic practice where both staff and patients thrive? Today, Lacie Ellis is joined by Melissa and Katelyn from Horsey Orthodontics to discuss how their leadership fosters a culture of teamwork and patient care. You don’t want to miss Melissa and Katelyn’s insights on digital marketing or the secret of hiring the right talent. Tune in for strategy-driven actionable insights on building efficiency and collaboration in the orthodontics industry.

IN THIS EPISODE:

• (00:00) Introduction
• (01:53) Inspire a positive culture by focusing on leadership and teamwork
• (03:37) Daily morning huddles can enhance collaboration and set daily expectations
• (05:44) Utilizing a clinical manager as your "air traffic control" to improve efficiency and maintain patient flow
• (09:00) A listener's question about the clinical and admin team getting along and how cross-training may help
• (13:56) A listener's question about involving the team members in marketing and events
• (17:02) Patients leave referrals because they are rewarded with giveaways and incentives
• (19:57) Hiring strategies and finding people who fit the team’s culture
• (28:27) Creating a family-like patient experience through personalized care

KEY TAKEAWAYS:

• Fostering a positive culture through leadership. Daily morning huddles can enhance teamwork and patient care in your orthodontic practice.
• Clinical managers are like your practice’s "air traffic control" because they oversee and manage patient flow, which can help improve efficiency in your office each day. Utilizing a templated schedule enhances efficiency and collaboration, resulting in seamless patient flow.
• Internal referrals for hiring, as well as digital marketing strategies such as social media and patient contests, enhance engagement for both patients and staff, thereby bolstering practice success.

RESOURCE LINKS:

People + Practice - Website

Practice Talk Podcast - Free Downloads

KEYWORDS: Orthodontics, Hiring Strategies, Teamwork, Digital, Marketing, Culture, Leadership, Mentorship, Patient Care, Collaboration, Communication, Efficiency, Hiring, Family Experience Orthodontic Practice, Clinical Manager, Admin. Team, Personalized Care, Clinical Manager, Cross-Training, Horsey Orthodontics, Positive Culture, Patient Flow, Patient Referrals, Referral Programs, Marketing, Events, Community Events

Want to elevate your orthodontic practice with proven strategies? Curious about fostering a thriving team environment? Join us on Practice Talk, where host Lacie Ellis dives into real-world solutions for orthodontic practice success with guests Karina and Bayleigh. Karina, Director of Operations at Hallmark Orthodontics, shares insights on cultivating a positive culture through intentional leadership and open communication. Bayleigh, the Clinical Lead, reveals how structured chairside flow enhances practice efficiency while maintaining team flexibility. From creative incentives to community-driven marketing, this episode offers actionable tips to boost your practice’s growth and team morale.

IN THIS EPISODE:

• (00:00) Intro: Meet Karina and Bayleigh
• (02:34) How Karina fosters a positive culture within her team
• (07:18) Bayleigh explains the chairside flow structure used at the office
• (12:31) Question from a listener about team incentives
• (18:47) Question from a listener about involving the team in marketing efforts
• (22:14) Strategy for engaging chairside employees in marketing efforts
• (24:57) Bayleigh details the uniform dress code of black scrubs for all staff
• (29:01) Karina shares a significant challenge in their office regarding digital lab slips

KEY TAKEAWAYS:

• Karina emphasizes the importance of intentional daily positivity and open communication, utilizing monthly anonymous questionnaires to ensure team members feel valued and heard, thereby fostering a supportive work environment.
• Bayleigh describes a structured chairside flow with assigned chairs for smoother operations, while maintaining flexibility to support team members and enhance orthodontic practice efficiency.
• The practice employs creative incentives, such as a cash draw for same-day starts and monthly bonuses for achieving goals like no missed lab slips, which boosts team motivation and drives practice growth.

RESOURCE LINKS

People + Practice - Website

Practice Talk Podcast - Free Downloads

Hallmark Orthodontics - Website

KEYWORDS: Orthodontics, Positive Culture, Orthodontic Practice, Open Communication, Chairside Flow, Practice Efficiency, Team Flexibility, Community Driven Marketing, Marketing, Clinical Coordination, Team Motivation, Practice Efficiency, Marketing Efforts, Monthly Bonuses, Lab Slips, Uniform Dress Code, People + Practice, orthodontic practice success

Are you making the most of every new patient consultation in your orthodontic practice? Welcome to Practice Talk, the podcast where we dive into the people and processes that power successful orthodontic practices. Today, Lacie Ellis is joined by Linda Lindsay, a seasoned professional who redefines the role of the Treatment Coordinator as a Consultation Concierge. Linda shares how her personalized approach transforms the new patient experience—from the moment they walk in to how payment options are presented, even when a spouse isn’t present. Tune in as and explore the importance of gathering the correct information before the first visit, offering free consultations, and ensuring patients feel truly seen, heard, and supported throughout their orthodontic journey.

IN THIS EPISODE:

• (00:00) Introduction: Meet Linda Lindsay
• (01:41) Linda defines her role as a Consultation Concierge and how it elevates the new patient experience in orthodontics.
• (05:39) The importance of gathering key information before the patient arrives to create a personalized and seamless new patient experience.
• (09:48) Linda shares the benefits of offering a free consultation and flexible financial options
• (13:59) What to do when the doctor speaks over the patient’s head
• (17:37) The value of taking a proactive approach in orthodontics by presenting all payment options upfront

KEY TAKEAWAYS:

• In an orthodontic office, the role of a Consultation Concierge enhances the new patient experience by offering a warm, personalized welcome, complete with greeting boards and guided office tours that make new patients feel comfortable and valued from the start.
• Reviewing patient records in advance and customizing interactions based on body language and individual needs allows the Consultation Concierge to build meaningful connections and support confident treatment decisions, elevating the overall new patient experience in orthodontic care.
• A proactive follow-up approach, including flexible financial options like interest-free payments and discounts, helps orthodontic practice patients feel informed, supported, and ready to start treatment without delay. This is key to a successful new patient experience.

RESOURCE LINKS

People + Practice - Website

Practice Talk Podcast - Free Downloads

The Smile Team at Hughes Orthodontics

KEYWORDS: Orthodontics, Consultation Concierge, New Patient Experience, Hughes Orthodontics, Patient Greeting, Welcome Board, Office Tour, Patient Engagement, Treatment Coordinator, Financial Options, Free Consultation, Patient Reviews, Body Language, Insurance Verification, Follow-Up Strategy, new patient consultation, Consultation, orthodontic practice, Dental Practice, Consultation Concierge, payment options, flexible payment options, body language, individual needs, confident treatment decisions